The Edison phonograph monthly (Jan-Dec 1910)

Edison Phonograph Monthly, Oct. , 1910 Eastern Talking Machine Company — who will each have an active sales force on hand to demonstrate the superiority of the Edison line. The far-reaching effect of this exclusive display of Edison Phonographs and Records will be appreciated when it is stated that for the past five years the daily attendance at this annual Exposition has averaged twenty-five thousand, or an approximate attendance during the entire period of more than half a million. Within a radius of fifty miles from Boston is a population of over four million of people, and as all railroad lines running into the city have offered special low excursion rates for the Exposition, the attendance this year is expected to break all previous records. A supply of handsomely engraved invitations for the Exposition has been sent to New England Dealers, and Boston Jobbers have been supplied with liberal quantities for distribution among present and prospective customers. These invitations entitle the holder to free admission to the Exposition. The exhibit will be under the immediate supervision of Sales Manager, F. K. Dolbeer, who will have a competent corps of assistants working with him. The United States Marine Band, which has contributed so many charming numbers to the Edison Catalog, will furnish music from the balcony of Grand Hall for the first two weeks of the Exposition. Special Printed Matter An attractive "Fair Folder" (Form 1845) has been prepared and shipments are now on their way to Jobbers. It is printed in three colors — black, red and buff — and explains in catchy and convincing phrase, with clever illustrations, why the Edison is the greatest of all sound-reproducing instruments. This Form is particularly intended for use in connection with exhibits at county fairs, and Jobbers and Dealers who intend to display their goods at such affairs are urged to make plentiful use of the Folder, which will be found ideal for the purpose. It is also suitable for general distribution and store use, and Dealers are advised to order a liberal supply from their Jobbers at once and use it to the best possible advantage. Annual Meeting of Traveling Staff The traveling representatives of the Company were called into the factory for their annual assembly on September 5th. From that date on meetings were held daily until Saturday, September 10th, when they left for their respective destinations. Very few changes have been made in the territorial assignments of the staff. While at the factory the salesmen busied themselves in discussing details of the business with the various officials and heads of departments and in exchanging views and experiences among themselves. At their daily sessions they were addressed by the officials and department managers on matters of moment and given instructions in regard to present and future policies and intentions of the Company. Not all the time was spent in business discussions, however, for the travelers— and a jolly lot of fellows they are — took advantage of the attractions in the nearby metropolis. On Wednesday, September 7th, the entire staff visited the Polo Grounds en masse and "rooted" successfully for the New York "Giants." They were entertained on several occasions by the Company at the Orange Club and at the Essex County Country Club. One and all they are chock full of enthusiasm at the prospect of good business in the Edison line this Fall and Winter, and each left for his respective destination determined to eclipse his associates in the sum total of business during the coming campaign. Be Specific with Cygnet Horn Orders When ordering Cygnet Horns separately state whether you want spring or bolt suspension. In event of your failure to do so, we will send Horns equipped with bolt suspension, which of course are not adapted for use with the spring suspension Horn Crane. The same caution applies to separate orders for Horn Cranes to be used on machines at present in use or in stock. Study well the new Record Plan, and familiarize yourself with its details that you may be able to handle it intelligently and realize its possibilities. It contains more than is apparent on the surface. WANTED — Dealers in all cities not now represented to handle the Edison Business Phonograph. The demand for this up-to-date device for handling business correspondence is rapidly growing and Dealers who take on this line now will not only profit from the start but will have a franchise that will be more and more valuable as time passes. Write for particulars to Edison Business Phonograph Co., Orange, N. J.