The Edison phonograph monthly (Jan-Dec 1910)

Edison Phonograph Monthly, Oct. ,1910 11 Reproduction of our DoublePage October Magazine Ad Amberol —, ^minute. Records Edison Amberol Records stand today as the greatest triumph in record making. They have brought to Phonograph owners songs and music never before offered in record form. Prior to the perfection of Amberol Records much of the world's best music was too long to put upon a record. If offered at all, it was spoiled by cutting or hurrying. The Amberol Records, playing four and a half minutes, offer such music, executed as the composer intended and each selection is complete. Before you buy a sound reproducing instrument, hear an Edison Phonograph play an Amberol Record. Look over the Edison Record list and see the songs and selections offered exclusively on Amberol Records and remember that it's the Edison Phonograph that plays both Amberol (4i-minute) and Standard (2-minute) Records. There is an Edison Phonograph at whatever price you wish to pay, from the Gem at $12.50 to the Amberola at $200.00. > Uv nesr TO Hi U> fcfcjjgwl ,. •» National Phonograph Company, Lakeaide Areaae, Orange, N. J. Reco r d s October 8 THE owner of an Edison Phonograph has the advantage each month of two long list! of Records from which to choose. Here ii offered the real song hits of the moment, musical selections by famous soloists, bands and orchestras, tuneful bits from musical attractions and arias from grand opera each on a Record of the right planng length to faithfully and completely reproduce it Run over this list of Edison Amberol and Edison Standard Records. Then go to an Edison dealer on September *4th and hear an Ediaon Phonograph play thoae EDISON GRAND OPERA AMBEROL RECORDS Br SARAH BERNHARDT ,'Alckn-L. PUu dt Wiina National Phonograph Company, Which brings some customers all the way to your store and others part way. out with your advertising and draw the others into your store. Reach An advertisement without its illustration is like a good dish spoiled through lack of seasoning. Always illustrate your ads. when possible to do so. We will supply the electros ; all we ask is proof that you use them. Write us to-day and ask us about electros, stating what particular features you intend to advertise and about how much space you propose to use, so that we can judge what electros will best suit your purpose. Let us remind you again that we can supply you with decalcomanias of "The Old Couple and the Edison Phonograph" for use in local moving picture shows. They are in two styles, — plain and in colors — and are sold for 35c and 90c respectively. Followed by a homemade slide or two with an original ad. of your own calling attention to some new feature of the Edison and giving you terms of payment, address, etc., these decalcomanias will prove themselves good stuff in the advertising line. This is a most effective way of advertising the new Record Exchange, for the ad. will be seen by constantly changing audiences day and night. It is also an excellent method of bringing your holiday offers before the greatest number of people. Revive your dance Record talks to your customers both over the counter and in your ads. Prepare a list of the Records from the catalog and keep it handy for reference when demonstrating. Make it the subject of a window card, too. The dancing season will soon be in full swing, and the catalog is replete with numbers with which you can appeal irresistibly to lovers of "the light fantastic." Your dance Records will sell machines for you if you let them. Can a substantial house be built upon a frail foundation? Your stock is the foundation of your business. How can you hope to build up a successful business if your foundation lacks solidity? Look to the foundation by all means, and get in shape for the holiday trade. To no other business does the old adage, "The early bird catches the worm," apply with greater force than to the Phonograph business. Our success in life is commensurate with our efforts. To those who are easily discouraged by the buffets of fate success comes in restricted measure; for the daring, the persistent, the enthusiastic the measure of success is overflowing.