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CONTENTS FOR
Pase
Your Holiday Order — the Last Call... 3
The New Record Exchange Plan 4
Two More "Special Hits" 4
A New Department of Window Display
and General Interior Arrangement. . 5 Home Recording Demonstrations — Give
This Scheme a Trial 6
Changes in Idelia Finish and Price.... 6
Who Sent This Order ? 6
Sara Bernhardt Records 7
Christmas Records 7
The Other 13,000 8-9
Selling the Goods 10
Reproduction of Double-Page November Magazine Ad 11
NOVEMBER, 1910
Page
The Boston Mechanics' Exposition 11
"Music Master" Horns 12
Model "O" Going Big 12
About Shaving Machines 12
Lost or Stolen Machines 12
Still after the Price Cutters 13
Territory Covered by National Phonograph Company Salesmen 13
Suspended List 13
Electros for Holiday Newspaper Ads.. 13 Advance List of Edison Amberol and
Standard Records for January, 1911.14-18
Foreign Records for November, 1910... 18 Special Foreign Amberol and Standard
Supplement 19
Have You Replenished Your Stock of
Amberolas? Combination Gems?
' ' Firesides ?
Standards?
Homes? " Triumphs?
Idelias?
Alvas?
Balmorals? Models "C'\ "H", "K'
and
"O" Reproducers? Combination Attachment Outfits
for Each Type of Machine? Repeating Attachments for Each
Type? Straight, Cygnet and Music Master
Horns of Each Type? Horn Cranes and Connections? Recording Horns?
Hearing Tubes?
Phonograph Parts and Supplies (See Form 1815)?
Universal Shaving Machines?
A Full Line of Grand Opera, Amberol and Standard Domestic Records?
Foreign Records of a Type To Interest the Foreigners in Your Territory?
Promotion Plan Certificates and Literature?
Exchange Plan Literature?
Combination Attachment Literature?
Phonograms, Supplements, Window Hangers and All Other Necessary Printed Matter?
Electros for Holiday Newspaper Advertising?
Have You
Revised Your Mailing List? Written Your Holiday Window Cards? Prepared Your Holiday Newspaper Ads? Begun Your Winter Series of Concerts?
IF YOUR STOCK IS INCOMPLETE, OR YOU ARE OTHERWISE UNPREPARED FOR THE
HOLIDAY SEASON, TODAYNOVEMBER 1— IS THE TIME TO MAKE UP FOR LOST TIME.
DON'T DELAY ANY LONG£R-BEGI>J YOUR PREPARATIONS TODAY.