The Edison phonograph monthly (Jan-Dec 1911)

Edison Phonograph Monthly, Jan., 1911 In the February Phonogram we are publishing the below program of Amberol Dance Records, comprising some of the choicest numbers of that type in the catalog, with an article on the excellence of Edison Phonograph dance music, the abundance of such numbers in the catalogs and the fact that an Edison equipped with a Cygnet Horn outfit can be placed in a corner of the room where it will be out of the way and will not interfere with the movements of the dancers. We urge Dealers to take the cue and hammer away at this department of the Edison's versatility all during the "shut-in" season. If you are shy any of these Records get them in stock at once, and be sure to get a supply of February Phonograms containing this list to mail to your customers. It means Record and Cygnet Horn sales to you. The program: PART 1. RECORD 1. WALTZ— Violets (Waldteufel) No. 8 2. TWO-STEP— Diabolo Medley No. 94 3. BARN DANCEmS. R. Henry's {Henry) No. 120 4. WALTZ— Blue Danube (Strauss) No. 481 5. TWO-STEP— The Whitewash Man No. 273 6. SCHOTTISCHE— Animation (Heed) No. 276 7. WALTZ— Confidence (Waldteufel) No. 261 8. TWO-STEP— Marathon (Phillips) No. 166 9. LANCIERS— Superba (Rollinson) All four figures with calls Nos. 265-266 10. WALTZ— Skater (Waldteufel) No. 154 11. BARN DANCE— Howdy Hiram (Friedman) No. 277 12. WALTZ— Cremonia (Tobani) No. 262 INTERMISSION PART 2. 13. WALTZ— Over the Waves (Rosas) No. 513 14. TWO-STEP— To the Front (Karasek) No. 271 15. BARN DANCE— Dem Dear Ole Days (Tregini) No. 433 16. WALTZ— Girls of Baden (Komzak) No. 613 17. TWO-STEP— Military Life (King) No. 607 18. BARN DANCE— Georgia (Mills) No. 304 19. WALTZ— AngeD' Amour (Waldteufel) No. 260 20. TWO-STEP— Dixie Blossoms (W enrich) No. 272 21. QUADRILLE— Petunia (Schlepegrelt) All five figures and waltz— with calls Nos. 268, 269, 270 22. WALTZ— American Students' (Missud) No. 377 23. NANTUCKET (Mills) No. 530 24. WALTZ— Good Night No. 264 All Sarah Bernhardt's plays are in French, but that doesn't seem to prevent the packing of theatres from orchestra to gallery all along the line in this, the most remarkable tour in the long career of the most remarkable woman of the stage. Every newspaper in the country, city and rural, is eagerly grasping the slightest shred of news in regard to the tour, and is chronicling Bernhardt's views and actions daily. The country is "Berndardt mad," as a leading Metropolitan paper puts it. She was recently compelled to extend her New York engagement because of popular demand. Are you taking advantage of the "madness"? Bernhardt would entrust her voice to none but Edison Records, because she was satisfied that no other Record would do that glorious voice justice. Are you using that talking point to "boost" the Edison line? You should use it in your Phonograph talks, and you should advertise the fact that you have her Records, — extracts from the most popular plays used in her present tour. Don't let the Bernhardt craze pass without realizing on it. Go over the catalogs once in a while and pick out the special supplements, such as the Polk Miller Records, the Catholic and Christian Science Hymns, and the Masonic list, and advertise them again. Make them the subject of a special window card. Bring them to the attention of your customers, new and old. Many of your customers, especially the new ones, have never heard them nor heard of them. Those Records never lose charm or interest; they will sell as readily today as they did the first day they were placed on sale. This is true also of the standard selections in the catalogs. Don't make the mistake of paying too much attention to the new supplements. Keep your Record stock alive and active by constantly refreshing the memories of your customers in regard to the contents of your catalogs. Now is the time to revise your mailing lists. Don't put it off; do it at once. Start the New Year with a bran new list and keep it constantly up to date by adding the names of new Phonograph owners as you obtain them. And make a resolution today to send to every address on the list every piece of literature the factory places in your hands for distribution. If you haven't been supplying your customers with the Phonogram, start the New Year right by correcting the mistake; for mistake it is, — a serious, costly mistake. The Phonogram keeps your customers in touch with all the latest improvements in the line and all the regular and special supplements to the Record Catalogs. The distribution of house literature of this character is too effective a means of maintaining the interest of Phonograph owners to be neglected for the sake of a few dollars spent in postage. You ought not to let a bundle go out of your store without enclosing a piece of advertising matter of some kind with it, — the new Record Supplements and Accessories literature to Edison owners and Phonograph literature to nonowners, if you are engaged in another line of business also.