The Edison phonograph monthly (Jan-Dec 1911)

12 Edison Phonograph Monthly, Mar., 1911 Here and There Among the Trade An Amberola in Bohemia "Good Days" in California 1 1 i u i 1 A III I/TfT GARDEN. PEORIA. ILL. It was placed there by one of the "livest wires" of the Middle West, Eugene Zimmerman, Mgr Peoria Phonograph Co., Peoria, 111., exclusive Jobbers and Dealers in the Edison line. The Faust Garden, located at First and Franklin Sts., is a favorite rendezvous for music loving Germans, a most discriminating class of patrons who will tolerate nothing but the very best in song and music. The fact that this particular instrument was selected by the proprietor, in deference to the wishes of his patrons, and after a month's trial of another make of high-priced machine, speaks volumes for the musical superiority of the Amberola. Such a little thing as a competitive demonstration never feazes Mr. Zimmerman, for he has supreme faith in the ability of the Edison Phonograph, of whatever type, to always impress its superior musical qualities upon the discerning ear. His newspaper ads bear testimony to his confidence in the salability of the line — QUADRUPLE COLUMN, SV2" DEEP ADS. At the time he sent us this photo Mr. Zimmerman was negotiating with the proprietor of another prominent Garden for the installation of an Amberola and had every prospect of ultimate success. Dealers everywhere might profitably take a tip from this and investigate the possibilities of installing Amberolas in such places, where they could be used to good advantage running in songs between motion pictures, etc. The Linscott Sporting Goods Company, Edison Jobbers, of 48 Hanover Street, Boston, Mass., has returned to the firm name of Boston Cycle & Sundry Co., same address. They do things on a pretty big scale out California way. Everything, of natural and artificial formation, is big, and the natives are indefatigable in their efforts to sustain the reputation of their State in this particular. Hence it was, we presume, that the Southern California Music House, Edison Jobbers of Los Angeles, lost little time after reading that article in the November Mbnthly which made a little fuss over the sale of three Amberolas in one week by F. W. Musselwhite, Prince Albert, Sask., a town of 3,005 inhabitants^— lost little time, we repeat, in putting over a couple that simply made us sit up straight and gasp, and that cinch California's hold on the bunting — for a little while, anyway. Number one was the "recent good day experienced by Bowman Meritt, Fillmore, Venturo Co. — a town of 150 population — on which he sold three Amberolas, two of them for cash!" To continue, "he feels pretty good over $240.00 net profit on the machines, to say nothing of the Records that were included in the sale. Mr. Merritt has other Amberola sales in sight, and is actively rounding up every well-to-do citizen in his neighborhood to educate them regarding the advantages of the Amberola and other Edison Phonographs." Number two recites that "W. H. Saladin, of Orcutt — a town of 250 population — also had a prettv good day recently. He sold one Amberola, one Triumph, one Home, one Standard and one Fireside." After reading that, some Dealers, we fancy, will begin to wonder what they consider a bad day out that way, while others will be pardoned for scanning a railroad guide with a view to ascertaining what it costs to get out there. We would point out to the former that "bad days," when they come, are beneficial to the wise Dealer, in that they give him time to look his ground over more carefully and find out where he has made mistakes, and we would assure the latter that our experience with the^ California trade has been that it is more a question of effort out there than it is location. There is as little to be obtained without hard work in California as in Delaware — or anywhere else on the map, for that matter. The Siegel-Cooper Co., New York City, has been succeeded by the Greenhut-Siegel-Cooper Co., 6th Ave., 18th-19th St., same city. A Phonograph cylinder was received last January by Sales Manager Dolbeer from A. H. Currier, formerly an Edison traveler, but now holding a lucrative position with W. G. Walz Co., Edison Jobbers of El Paso, Texas. The cylinder contained a message of New Year's greeting and an announcement of the intention of the Walz Company and its representative to "pound" Edison goods during the year 1911 harder than ever before. Needless to say, Mr. Dolbeer prizes the missive for its novelty, but more particularly for the sentiment it conveyed.