The Edison phonograph monthly (Jan-Dec 1911)

Edison Phonograph Monthly, June, 1911 Edison Window Displays for June, "The Month of Roses," and 4th of July The success of Edison window displays has been nothing short of phenomenal. Considering the short time we have been offering them to the Trade, their reception by Jobbers and Dealers has far exceeded our fondest expectations. In Dealers' show windows all over the country, the Decoration Day display was admired by thousands of people — a goodly majority of whom were prospective purchasers of Edison outfits. Every day some particularly enthusiastic Dealer could not refrain from telling us what the displays had done for him. 4th OF JULY DISPLAY (No. 9-B. SMALL SERVICE) Further along, we quote from some of these letters — in every case with the willing consent of the Dealers. However, despite the fact that such a large number of enterprising Edison representatives have taken up this new advertising for our line, there are still a larger number who have yet to learn what a powerful factor it is in attracting the attention of the passer-by whose mind may not be on the purchase of an Edison Phonograph until he sees the machine advertised in this dignified and unusual manner. To these Dealers we say: send us a trial order for a set of fixtures and at least one complete display. We can safely let the re-orders take care of themselves. Remember, the Edison displays are constructed on a new principle in window dressing— they are built from the floor up. No hanging from the ceiling, no supporting from the sides, no flimsy display that falls over as the first gust of wind blows through your store. Good substantial, wooden and metal fixtures, pedestals strong enough to support a man's weight, hand made signs and designs — clean and attractive, and the whole so simple to construct that setting them up becomes mere child's play — these are the distinguishing characteristics of Edison displays. Best of all, they can be arranged to fit in every window — large or small. For the benefit of dealers with little window space at their disposal, we have arranged the "small service." Announcement of this special servic* was made last month. In the descriptive matter which follows both large and small service displays will be covered, to take in every dealer. The June "Month of Roses" Showing. For convenience this display has been numbered 8-A. A neatly lettered card advertising Record No. 704 surrounded by a wreath of dainty pink tea roses and light green foliage, forms the centerpiece. The cards on either side of the center advertise Records No. 709 and No. 10497 in the June list. All pedestal fronts are air-brushed in close imitation of onyx finish. The parts "Edison" and "Records" are nicely drawn and have relief tops. This is an airy, delicate and timely display, one that will fetch commendation wherever shown. It is good right up to July 1st. Don't hesitate about ordering because of the short time at your disposal for getting the display into your windows. No dealer is too far away for us to get the display into his hands by June 20th if his order is placed at once. Ten days' showing would more than pay the cost. If you are one of the Dealers who ordered No. 7-A (the Decoration Day showing) the extra parts for No. 8-A can be had for $1.50 in either service. If, on the other hand, you are a Dealer who hasn't ordered any display thus far, No. 8-A complete will cost you $5.00 for large service, and $4.50 for small, with $4.00 added for small service fixtures (which are good always) and $9.00 for large.