The Edison phonograph monthly (Jan-Dec 1911)

"iD/fe EDISON PHONOGRAPH MONTHLY Published by Thomas A. Edison, Inc., Orange, N. J. NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W. NATIONAL PHONOGRAPH CO. OF AUSTRALIA, LTD., 364-372 KENT STREET, SYDNEY, N. S. W. COMPANIA EDISON HISPANOAMERICANA, VIAMONTE 5 1 5, BUENOS AIRES. EDISON GESELLSCHAFT, M. B. H. IO FRIEDRICHSTRASSE, BERLIN. COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS. All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J. Vol. IX SEPTEMBER, 1911 No. 9 How Does This Strike You? Mr. Edison in Europe The merchant who waits to begin his advertising until the season of the year when business improves of itself is not unlike the man who viewed his new bath-tub with delight and sighed because Saturday night was so far away. The average small farmer farms only during the months that Nature graciously provides his fields with sun and rain. He is content to dispose of his crops at current market prices, which are invariably low because produce is plentiful. If our bath-tub friend were wise he'd jump right in, and run no chance of missing the deferred pleasure; our farmer friend would become a scientific gardener, grow the same produce out of season, and receive the highest market prices. The monetary outlay would, of course, be a consideration, but the income would be greater in proportion. The merchant who advertises regularly and persistently adds to his yearly income in proportion to the amount of enterprise he displays in his publicity work. The rule is as invariable as the years. Why wait until business is better? Make it better now by advertising to-day, to-morrow, the day after that, and every day. Show the buying public that you are still alive, indelibly impress them with your ability to furnish a certain line of goods, tell them where you hold forth with your wares, how your business is increasing (never advertise by word or look that it is doing anything else), and thus inspire their confidence — their patronage will follow soon enough. You can afford constant advertising by using Edison Window Displays. Their cost is so little as to place them within the reach of all. Every month there is a new display to draw prospective purchasers to your show window and then in your door, at a cost for the first month of about 27c. per day, and approximately 10c. per day thereafter! Why not ask us about this important advertising feature for Edison Phonographs and Records? Department heads from the factory, and many other of "the old man's" friends gathered on the Cunard line pier in New York on the morning of August 2nd to wish him "bon voyage" on the first real vacation trip he has had in twentytwo years. Just before the monster "Mauretania," on which he was to sail, drew away from the pier, Mr. Edison amused the reporters who had gathered by saying: "I am going away to worry. I've been too busy right along to worry, but now I can have a good time at it." It is a fact that his days and nights have been taken up of late years with the perfection of "talking pictures," improvements to the Phonograph, storage battery experiments and the multitudinous other things that only a brain like his can originate and direct. While he has always worked about twice as long each day as the most ambitious subordinate in his laboratory and factory, he has exceeded himself in the last year, and was persuaded by Mrs. Edison to take a few weeks of rest. His son, Charles, accompanied him on the "Mauretania," which was met by Mrs. Edison and their daughter. They intend to spend about two months touring England and the Continent. One of the most widely appreciated modern instruments of artistic entertainment is the Phonograph, for storing and reproducing the tones of the human voice, or musical instruments. Thomas A. Edison was the first inventor. * * * * The Phonograph is everywhere, in home and office. The business man finds it invaluable in the dictation of his correspondence. Its music is the delight of millions of households. Its cylinders are used as important records to be stored away for future use. * * * * In teaching pronunciation, and in recording the dialects and languages of vanishing races, it has also proved of great service. — Pittsburg GazetteTimes.