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Edison Phonograph Monthly, Sept., 1911 11
Edison Magazine Advertisement for September
Out on your porch, in your easy chair, away from the heat and the crowds, enjoying every kind of musical entertainment that the theatre, the opera, or the music hall affords— that's what it means to own
"EDISON PHONOGRAPH
.in evening uith an Edison the comfort of bright songs ami music perfectly rendered: the comfort of AmU-roi IWonis. playing fotir-andone-hait minutes instead of wo; the comfon i't the permanent sapphire reproducing point that docs away
the comfort of a subdued volume of sound, that dues not earn beyond your own htfle family circle.
You pfohahh do jn>t get much further than your porch these evenings, det an Edison Phonograph, and that is tar enough. The comfort of a cool porch is something
THOMAS A. KIILSON, lm„
imfort of fascinating entertainment provided V» a perfect instrument is everything, I he tvomlcrful. sensi
runniug motor, the long-playing Antlverol Records, the permanent sapphire reproducing puinr, and the means of making and reproducing your own records, are all exclusive Edison Phonograph features. Remember this when you make i-tmr purchase.
1 ■' '-,1 K. • % .35
1.1..... W-. ■, k... I .-.. ... so
• !< "•! $ .75 .•• $2 00
■ ■■■■■■■:• j .... .1. <.!•,.. „ $15.00 ... ,,'„
The September, and in some instances the October issues of Collier's, Saturday Evening Post, Hampton's, Sunset, World's Work, The Housekeeper, The Housewife, Ladies' World, McCall's, People's Home Journal and others,
Talent Notes
Frank Croxton, the baritone, who has lately been added to the staff of Edison artists, is giving a series of recitals in the East, singing with Charles G. Washburn, of Washington, D. C.
In commenting upon the successful European tour of Albert Spalding, the American violinist, a reviewer in The Music News says:
Albert Spalding's European tour began early last November and extraordinary interest was manifested in him from the start. He swept throughout France from one triumph to another, and, to quote the great French critic, Adheume de Chevigne, "Conquered Paris at once and forever." Mr. Spalding completely won the difficult Berlin public. The Berliner Sokol-Anzeiger of November 2 said: "Albert Spalding played with overwhelming success, proving himself a great musician in every light, both in technique and tone — a supreme master in his art, even to the smallest detail." he Journal du Harve. in
will carry the attractive Edison advertisement shown above. This advertising is for you, Mr. Dealer, no matter where you're located. Are you going to connect it with your local publicity work? You know how, don't you?
its issue of November 9, said: "The artist found all power to charm in the passionate, vibrating, wailing, suffering notes of the tenderest of musicians, Robert Schumann."
Albert Spalding has always been a great favorite in Italy and his Florentine audiences upon his latest appearances went in raptures over him.
His appearance in recital at Aeolian Hall, London, recently called forth the greatest enthusiasm from press and public alike. His technical mastery and thorough musicianship displayed in a program ranging from Handel to Wieniawski, at once established him in the favor of the London public.
His return home will be the occasion of much rejoicing by the lovers of his art, who hail him as "a worthy competitor of Ysaye, and the artist son of Joachim, from whom he inherited his pure qualities of style and emotion." Dealers should watch his itinerary and advertise the Edison Records by him on every possible occasion.