The Edison phonograph monthly (Jan-Dec 1912)

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THE SUPERIORITY OF TONE and GREATER CONVENIENCE OFFERED BY THE Edison Model "0" Reproducer Stamp it the most perfect soundreproducing instrument that has ever been offered to the public. Plays either two or fourminute Records by the mere turn of an index-screw. ALLOWANCE MADE FOR MODELS "C" AND "H" REPRODUCERS TAKEN IN EXCHANGE. No charge made for the work of equipment. JOHN WANAMAKER Edison Phonograph Section PHILADELPHIA -NEW YORK When the model "O" reproducer came out in September 1910 it was intended for use on the "upper bracket" machines — the Triumph, Idelia, Balmoral and Alva. This was a period of time in which the four-minute Amberol was most highly used but there were so many two-minute records still around that the two-minute capability of the "O" made it a natural for all Edison machines that had two and four minute gearing. As could be expected, large carriages were made for all phonographs. Two years later, in 1912, the Blue Amberol record and diamond reproducers outclassed the "O" but yet today in 1988, all collectors try to have an "O" in their collection. One more thing — notice the strange terminology — "No charge made for the work of the equipment!' This photo courtesy of Ron Dethlefson, author of Edison Blue Amberol Recordings, Volumes 1 and 2.