The Edison phonograph monthly (Jan-Dec 1912)

^m/Te EDISON PHONOGRAPH MONTHLY Published by Thomas A. Edison, Inc., Orange, N. J. NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W. NATIONAL PHONOGRAPH CO. OF AUSTRALIA, LTD., 364-373 KENT STREET, SYDNEY,. N. S. W. COMPANIA EDISON HISPANO-AMERICANA, VIAMONTB 515, BUENOS AIRES. EDISON GESELLSCHAFT, M. B. H. IO FRIEDRICHSTRASSE, BERLIN. COMPAGNIE FRANCAISE DU PHONOGRAPHE EDJSON, 42 RUE DE PARADIS, PARIS. All communications to Thi Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J. Vol. X JANUARY, 1912 No. 1 Edison Window Displays for February and March (See cover illustration and next page) It is estimated that the entire population of a city passes (and some of it many times) an average business location within a year. If a goodly portion could be influenced to enter your store and give you a personal opportunity to exploit the merits of your wares, you certainly would not complain of poor business prospects. What are you doing to interest or influence the thousands who daily pass your place of business? Do you confront them at all times with neat, attractive show windows displaying your wares in such a manner that a passing glance will lead to a closer investigation and a possible sale? If not, you should take advantage of the advertising value of the show window by using Edison window displays and show cards, for they are so varied as to indelibly impress upon a spectator the many points of superiority of the Edison line. Here is an arrangement that^ can be used by any Dealer who has three feet of show window space at his disposal. // does not equire any fixtures. It is priced so low that not one of the 13,000 should hesitate to purchase it. It is simply an artistic frame for a machine, and would beautify your interior arrangement as well as your show window. If you have not the space required for the entire setting, use one card at a time for a week's display throughout the month, using the others as frames for machines placed on your counter or in your show room. Just one thing is necessary, and that is that you elevate the machine by placing it on four Amberol Record cartons, and slip a rubber band over the spring adjuster on top of the crane. This entire setting, including pedestal front for our present fixture users, will be sent to you for $3. In any case, the front card will be supplied and any Dealer who has no pedestal can substitute a box or bench. Any one of these cards would cost you more than the price of the three if done by your local sign man. We are not discarding Edison fixtures. W are simply giving every one of the 13,000 a opportunity to see -the class of effective "windowsalesmen" that we are producing monthly. Jobbers and Salesmen will assist us in creating a demand for this arrangement by calling every Dealer's attentk n to it and by emphasizing its extreme simplicity and low cost. March, that blustry, windy portion of the season which drives so many comfort-seekers within doors, ought really to be a splendid month to sell Records to Phonograph users; and by calling their attention to Edison talent through an attractive window display, you should greatly increase your Record sales. This display requires the use of Edison small service (or large service) display fixtures. It demands small space, but can be extended by the use of additional stock. It is simple to set up, and at the same time is very effective. We show this display a month in advance in order to ascertain the quantity it will be necessary for us to prepare. Under-production means delay and disappointment, but over-production spells loss to this department; and inasmuch as the department is run for your benefit, we ask your co-operation in our endeavor to run it economically. Isn't it possible for you to decide now that you desire to use this particular display during the month of March? Hundreds of Dealers now