The Edison phonograph monthly (Jan-Dec 1912)

6 Edison Phonograph Monthly, Jan., 1912 Current Printed Matter Jobbers and Dealers are urged to read the following review of current Printed Matter issued by the Advertising Department. It is very likely that one or more of these forms may have been overlooked, and as every one is essential to the maintenance of an up-to-date Edison store, this list may be of great value to both Jobbers and Dealers. January Record Supplement {Form 2105). — Furnished through Jobbers with January Records. The distinctive features for this month are the portraits of eight artists whose Records are listed in the Supplement. This issue also contains a review of Edison Records for October, November and December, 1911. January Record Bulletin {Form 2104). — Single copies of the Bulletin were mailed direct to all Dealers from our Advertising Department between December 16th and 23rd. We have arranged to mail extra copies to all Dealers who request them. If you are not already on this special list and need extra bulletins, see to it that your name is added at once. This Bulletin contains fine portraits of Frank Croxton, Nevada Van der Veer, Agnes Kimball and Reed Miller (comprising the Frank Croxton Quartet), together with Lottie Gilson and Mary Hissem de Moss. January Phonogram. — Sample copies are mailed to all Dealers from the Advertising Department. Any quantity over one hundred can be ordered from Jobbers with Record orders, at 25c per 100 (blank), plus additional charge of 25c for imprint, regardless of quantity. Orders will not be received for less than one hundred imprinted. The Phonogram is of particular value in keeping up the interest of Edison owners and should be sent by every Dealer to all his customers. January Record Hanger {Form 2103). — The Hanger is now being furnished through Jobbers with the Records, instead of being mailed direct from the Advertising Department. One Hanger will be supplied to each Dealer for window display purposes. Reprint of Form 1790 — "There is an Edison Phonograph for Every Man's Pocketbook." — This form consists of illustrations of all the types of Edison Phonographs and should be distributed very freely by all Dealers. It can be obtained in quantities from the Jobbers, free of charge. Four Page Folder {Form 2124)— "The Music and Song of Christmas and Yuletide." — This is No. 2 of the plan maker's little plans and was mailed only to those Dealers who have signified their interest in the plan maker's suggestions and a willingness to co-operate with him. Are you on this list? The folder is extremely attractive in design and substance, suggesting, among other things, a number of Records appropriate for an Edison Christmas concert. Although the time for its distribution is past, there will be similar folders of equal attractiveness in the plan maker's series. Domestic Record Catalog {Form 206O). — A very attractive booklet with a cover design in three colors and gold. It contains a list of all the Records up to and including September, 1911. This catalog, together with the January Supplement, will give a list of all Records now on sale. It is obtainable in quantities from the Jobbers. Machine Catalog {Form 2095).— Cover design is somewhat similar to that of the Record catalog. This issue contains the first description of the Edison Grand Opera Phonograph (listed at $90), and should be ordered at once from Jobbers, who will supply it in reasonable quantities. Post Cards {Forms 1380 and 1898).— Two very attractive post cards, each in four colors, which are sure to arouse more than passing interest in the Edison are obtainable from Jobbers. Cal Stewart's Folder {Form 2109).— A short sketch of Cal Stewart and a list of his Records, suitable for special distribution, can be had from Jobbers. Placard for Special Hits {Form 2129).— A very striking and effective Placard for window display, printed in two colors, with illustration showing the Quaker Girl and a list of the new song hits now on sale. Folder for Special Hits {Form 2122).— A folder in two colors, conforming to Placard, and having a similar illustration and Record list. Both placard and folder are obtainable from Jobbers with the Records they advertise. A young woman from Australia has just won a singing scholarship in London under novel circumstances. From her colonial home she sent to a well-known professor in London a Record of her voice, with the request that he would test it on a Phonograph and inform her whether he thought its qualities sufficiently good to justify her in taking so long a journey for an examination for a scholarship. The professor listened to the Record, was duly impressed with the possibilities of the voice, and wrote to say he thought she might try. Encouraged by this report, she reached England just in time for the examination, and was one of two successful candidates out of 190 competitors.