The Edison phonograph monthly (Jan-Dec 1912)

Edison Phonograph Monthly, Jan., 1912 13 The Other 13,000 On October 24th and 25th, the Northern Maine Grangers' Fair was held in the Caribou Opera House. The stage of the theatre seemed the most desirable spot of all for an exhibit of Edison Phonographs and Records, so our local Dealer, C. P. Hussey, "grabbed" it. At the time "Scotty" (he of corpulent fame), was making one of his famous Edison "cleanup" trips through that section of the country and assisted Mr. Hussey and his Edison Department manager, "Bert" Parsons, to do the job up "brown." The trio "went to it" in great shape, and it goes without saying that things never lagged around the Edison exhibit. If Mr. Hussey wasn't practising some of his fine salesmanship on prospective buyers, or if Mr. Parsons wasn't explaining some of the "stunts" he learned at the factory on a recent visit, "Scotty" was "putting over" some of his famous "yarns." Anyhow, the exhibit was a great success; Mr. Hussey and his associates kept everybody happy and also had time to sell a number of machines and Records besides. The newspapers of Frederick, Md., recently commented as follows (without solicitation) in their columns on one of the Edison displays in the window of the store of H. F. Shipley, our Dealer there: "The window in the Phonograph department of Shipley's store has been attractively fixed up with a display of Edison Phonographs and Records." "One of the show windows of H. F. Shipley's store presents a fine appearance with its display of Edison Phonographs and Records." If our complete window displays will attract so much attention in a city like Frederick, it stands to reason, doesn't it, that they'll do the same in yours? t B| t jk \ « vaar j . ' for WIS; • •••• . i •••'•*•! • •■• • • • s : • .1 1 T.r!~""~~T; • • . ♦ *• . * SM •*:' 3 • to r ■■■ l Ut^ft *_•.**.* -~mmm ir---f^" \ • % ■ i cAiJ.R? IS BS :;:: :::::: ■ 1 Do you ever stop to notice how the other Dealers do it? This is the interior of the store of A. E. Hagensick & Co. of Iowa Falls, Iowa. They took up the Edison line as merely a side line in 1909, and now it is one of their "leaders." Why? Because they realized the necessity of making an attractive and interesting display of their goods. Because they knew that every moment of intelligent thought given to this important matter gives ample compensation in sales. E. A. Vaughan, an Edison Dealer of Princeton, 111., has recently come to our notice in the light of a practical philanthropist. Having on hand a great number of Standard Records which had been sent to him under an old exchange plan, he conceived the happy idea of sending these Records and a machine to a hospital in Princeton. The many expressions of appreciation and gratitude from both patients and officials of the hospital show clearly that Mr. Vaughan has, through his kindness, won many staunch friends in his heme town. Not only has he succeeded in making lighter many a dreary hour in the hospital, but he has established a large clientele of Edison admirers and prospective buyers. We wish to particularly caution all Dealers to specify carefully on their orders to Jobbers the kind of Records desired. Our new 75c. Records will always be designated by the title "Edison Amberol Concert Records." The 50c. Records will still be called "Edison Amberol," and the 35c. Record "Edison Standard."