The Edison phonograph monthly (Jan-Dec 1912)

4 Edison Phonograph Monthly, Feb., 1912 March Window Display (No. 17) {See illustration on cover) This attractive display is supported by either large or small service fixtures. If you have very small show window space, you can divide the display by first using the central portion or stage setting, showing with it uniform arrangements of records. It is only two feet six inches wide and your window surely is not smaller than this in width. Then if you use the tall standard on the right as a centerpiece, you can place a machine on each side of it — thus having two distinct displays from this one display setting. The design is highly colored and can be easily set up. We called your attention to this display in last month's issue, asking for advance orders. While many promptly sent us orders there are still a great many who have not as yet responded. You must know that window displays sell merchandise. You must know that Edison window displays are not prohibitive in price. Three to four dollars a month has been the average expense to those who have placed standing orders and have used all the displays. If you do a fair business without them, you can rest assured that you will do far better by using them. Don't be skeptical ! Order this display and note the increased interest of spectators. Do it now before you forget it. 1, 2— A, B Catalog E. B. Hyatt, Edison Dealer in Portland, Ore., has made a valuable suggestion concerning the Numerical and Alphabetical Catalog. He finds that after the catalog has been out for a time, that it is difficult to locate Records issued subsequent to its publication. He, therefore, suggests that we leave blank pages at the end of each letter-list, thus enabling Dealers to paste the new Records alphabetically on these blank sheets. This is impossible for us to do as it would almost double the cost of an already expensive catalog, but we take the liberty of amending Mr. Hyatt's suggestion as follows: Let each Dealer make up a little pamphlet to keep in the back of his catalog, lettered alphabetically so that each new Record could be pasted into it. Failure to locate a Record in the catalog would tnen merely necessitate turning to the "new supplement" and would cause no appreciable delay whatsoever. Factory Repair of Edison Reproducers {Dealers please co-operate) In our offer to repair Reproducers at the factory we are conferring a favor upon all who are interested in the selling of Edison Phonographs. Every one is annoyed by a scratching instrument, and that dissatisfaction will inevitably slacken the desire to own new Records. A smoothly working machine is a salesman ; first, of Records to the owner; second, of machines to the owner's friends. Your experience has shown you that the delicate mechanism of the Reproducer car.r.st stand the handling to which it is subjected in many homes, and we feel sure that you will be anxious to benefit by our offer. Mail a copy of our form letter to every Edison owner on your list. The letter is reproduced herewith: TO EDISON PHONOGRAPH USERS. Do you realize that more than half the pleasure you derive from the use of an EDISON PHONOGRAPH is by being absolutely certain that you are securing the best tonal results from the Record? Are you aware that the best of Records will not produce good results if your Reproducer is out of order? May we tell you that the majority of complaints we receive about unsatisfactory reproduction of Records is due to the Reproducer being out of adjustment or needing some slight repair? Don't you want the best results obtainable from a Record, and do you know that such results may only be obtained by your Reproducer being in perfect condition? Does YOUR Reproducer need repair or adjustment, and won't you send it direct TO US to be put in good shape if we will fix it up at less than cost? We have completed arrangements which will enable us to make repairs on Reproducers very promptly, at a nominal cost of fifty cents (50c) each, provided the sapphire or no other important part is missing. Send us your Reproducer via mail, carefully packed in cotton in a small box, on the outside of package write distinctly your name and address, or enclose a card, so we will know whom it is from, also write us at the time, carefully mentioning the serial number of Reproducer and enclosing postal order or stamps to the amount of fifty cents (50c) and on receipt it will be put in perfect condition and promptly returned to you via registered mail. Yours very truly, THOMAS A. EDISON, INC., Orange, New Jersey.