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Edison Phonograph Monthly, Feb., 1912 13
The Other 13,000
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Charles D. Blaine, of San Luis Obispo, Cal., feeling that the public was not coming to him rapidly enough, put a Phono-tonneau on his machine and proceeded to go to the public. Wild country is no obstacle to this hustler — as is amply shown in the accompanying illustration — for the simple reason that he realizes what the Phonograph means to people who are more or less isolated.
Mr. Blaine writes that his "limousine" holds four machines and two hundred Records, while his running boards carry repair tools, catalogs, and extra Records when occasion demands. His enclosures show some wide-awake advertising in the local newspapers, in circularization and in concert work. He very naturally finds that business is excellent and he believes that the prospect for 1912 is very promising.
This picture, recently forwarded to us by the Peoria Phonograph Co., Peoria, 111., shows an excellent adaptation of one of the early Edison Window Displays. It is particularly noteworthy in that it demonstrates beyond question that only very few fixtures and a small financial outlay are really essential to the arrangement of a beautiful window.
Resultful Edison Window Display
The excellent effects obtainable with the Edison window displays is well illustrated by the show window of M. W. Waitt & Co., Vancouver, B. C, who do a heavy Edison business in that section of the Dominion of Canada. The company state that the various Edison window displays have never failed to produce substantial results in the form of sales and prospects, and that in their opinion no Edison Dealer, whether small or large, should be without them. The accompanying view of the window (omitted here for lack of space) was taken at night and throws into striking relief the various strong points of the display, which, it might be mentioned, has already influenced considerable holiday trade.— Talking Machine World.
Charles B. Nelson, Edison representative in Kimberley, Johannesburg and Durban, South Africa, has been running a very comprehensive and striking advertisement in South Africa periodicals and newspapers. He uses a cut indicating the struggle between the Home and Evil Byways for the possession of young folks, urging the Edison as a strong factor on the side of the Home.
Crop failures in that section of Kansas immediately bordering upon Ottawa have not hurt the Phonograph business of C. W. Hjort, an Edison Dealer of that city. Three years ago he was carrying three machines and 500 Records, then he had an attack of "hustlitis," moved into a fine new store, and stocked it with thirtyfive machines — from Gems to Amberolas — and four each of every Amberol Record. He now reports excellent business and fine prospects.
The dealer's is an honorable craft, and every day it is more and more evident that the dealer has it in his power to become an educator in his community. There are to-day many dealers who are really responsible for the marked cultivation of musical taste in their spheres of influence; and while this has been a matter of growth, it is a sure indication of the potentiality of every dealer to educate his customers in musical culture. — R. W. Laurence, in Musical Age.