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Edison Phonograph Monthly, March, 1912 13
The Other 13,000
In Lake City, Iowa
In Santa Ana, Cal.
Charles Bawden, of Lake City, Iowa, has learned the value of a smile, and has found that a complete stock sells Records. To quote him in part: "Having nearly all of the Records in stock all of the time helps so much to sell Records, because people can get the particular Record they want just at the time the fancy strikes them. If they had to wait, they would not want to bother. Whenever I find that a neglected machine has been allowed to get out of order, I always fix it free of charge, and throw in a smile as it starts to run right. Then people are pleased, want some new Records, and tell me to call again."
The photograph of a corner of Mr. Bawden's store shows a very neat and effective arrangement of his stock.
The Talking Machine Dealers of the Pacific Coast have organized the Oakland GrafonolaVictrola-Amberola Club. Despite the rather ominous name it is a step in the right direction.
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We show here a photograph of the store of Carl G. Strock of Santa Ana, Cal. Mr. Strock points with pardonable pride to the well-filled Record racks and to his Music Room in the rear, built especially for demonstrating Edison Records.
Laurence McGreal, an Edison Jobber in Milwaukee, Wis., presented fifty families located in the neighborhood of his store with a Christmas basket containing a large chicken, a peck of potatoes, a half-dozen oranges and two pounds of candy . No wonder we believe in Santa Claus! The Phonograph Monthly, even at this late date, is glad to congratulate Mr. McGreal upon his Christmas spirit. A man whose mind works along this line will not need our good wishes to assure his success, but nevertheless he has them.
The O. A. Reynolds Talking Machine Company of Springfield, 111., hit upon the happy idea of sending to the employees of the Illinois Watch and Samgamo Meter Companies an interesting letter telling of the merits of the Edison and inviting them to attend a concert at their store. They have prepared a follow-up, to be mailed about ten days after the original letter, and we feel confident the results from their work in this direction will be large.
The price of the Easter Window Display isonly $3.50, but it will be worth a great deal I more than that to you. Try it.