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Edison Phonograph Monthly, April, 1912 5
May Window Display No. 19
Colored with the most careful attention to artistic details, this is one of the best values we have ever offered to Window Display users. 34.00 is the purely nominal price at which we supply this beautiful display which, like its predecessors, is hand made, and finished with the greatest possible attention to details of construction and coloring.
This display consists of five separate units, so as to permit of its being adapted to any and all conditions . The setting can be extended to fill a large window, it can be grouped to fit a small window, each part may be used separately at different times in a small window, or different units may be grouped in various ways. Dealers must always bear in mind that the photographs of our Window Displays are not arbitrary rules for setting the groups — they merely suggest one method of handling the units.
Moreover, the photographs fail utterly to give any true conception of the perspective of these groupes, but make them appear to be all in the same perpendicular plane. This of course is not the case, as these displays are not designed merely as backgrounds for windows, but are so arranged as to completely fill them. Again, the photographs can convey only the impression of black and white, which is again deceiving, because of the fact that
every display is highly — though not'vulgarly — colored in very harmonious tints. These settings are always called Window Displays and they are primarily designed for that purpose, since it is as Window Displays that they are most efficacious; but if for any reason a Dealer cannot use them in his window, the entire setting or any of its units would be very attractive in the store itself. The various parts of the display can be distributed
about the interior of the store in such a manner as to gain very excellent results.
The huge penny in the center of the group calls attention in a striking/way rto the fact that
EDISON WINDOW DISPLAY FOR MAY— No. 19
you are anxious to demonstrate the Edison free of cost. It is an attention-arrester which will serve to stop the passerby and make him read the various other announcements. His eyes will naturally travel down the panel to the statement that Edison Phonographs can be purchased on extremely advantageous terms. A bouquet of spring blossoms fills the " May Baskets " at the top of the side panels, lending appropriateness to the display and relieving the purely business aspects of the design. The invitations upon the ribbon scrolls are pointed and terse enough to allow of their being read at a glance by the casual observer. Why not start your window service with the May Display?