The Edison phonograph monthly (Jan-Dec 1912)

Edison Phonograph Monthly, April, 1912 7 Electros for New Machines Under this head we printed on page eleven of our November, 1911, issue, a list of line cuts and half-tones which we were ready to supply to Dealers for advertising our revised equipments. Since that time we have received so many requests for information upon this same point that we are reprinting the list as it originally appeared. Orders should be made by number from the following table: GEM ($15.00). Line Cuts 2 in. wide, No. 500; 4 in., No. 502 Half-tones 2 in. wide, No. 505; 4 in., No. 506 FIRESIDE ($22.00). Line Cuts 2 in. wide, No. 719; 4 in., No. 720 Half-tones 2 in. wide, No. 721 ; 4 in., No. 722 FIRESIDE ($27.00). Line Cuts 2 in. high, No. 753; ?>y2 in., No. 723 Half-tones 2 in. high, No. 756; iy2 in., No. 724 STANDARD ($30.00). Line Cuts 2 in. wide, No. 778; 4 in., No. 779 Half-tones 2 in. wide, No. 780; 4 in., No. 781 STANDARD ($35.00). Line Cuts 2 in. high, No. 754; Z]/2 in., No. 527 Half-tones 2 in. high, No. 757; ?>y2 in., No. 528 HOME ($50.00). Line Cuts 2 in. high, No. 755 ; 3 Vi in., No. 547 Half-tones 2 in. high, No. 758; iy2 in., No. 548 TRIUMPH ($75.00). Line Cuts 2 in. high, No. 768; ZYA in., No. 769 Half-tones 2 in. high, No. 767; 3H in., No. 766 OPERA ($90.00). Line Cuts 2 in. high, No. 782; ZV2 in., No. 783 Half-tones 2 in. high, No. 784; zy2 in., No. 785 AMBEROLA ($200.00). Line Cuts 2 in. high, No. 727; 4 in., No. 747 Half-tones 2 in high, No. 742; 4 in., No. 731 It should be distinctly remembered that halftones cannot be used with satisfactory results in newspapers. All orders for these cuts will be filled direct from our Advertising Department — not through Jobbers. The Plan Maker Some time ago we asked those Dealers who were willing to devote thirty minutes and twenty cents every month to the increase of their Phonograph sales to send us their names. A great many hustlers jumped at the chance, and their names were placed upon the Plan Maker's list. In every community there exists an element which never attempts anything that is not orthodox — tried and proven. For the benefit of those Dealers who are in this class, let us say that the Plans already available now number four, and that they have been duly tried and proven. They have emerged from the darkness of uncertainty and are now in the full glare of the limelight of success. Phonographs have been sold through the Plan Maker's efforts and the twenty cents can no longer be looked upon as being risked in a wicked gambling debauch. That every Dealer may know the general idea of the Plans, we are giving below a little sketch of the four, all of which are accompanied by an explanatory letter to the Dealer, telling him the sort of people to whom to mail the various pamphlets. Each one of these folders is an attractive little affair done in colors, with very artistic and appropriate cover illustrations, accompanied by copy for a form letter to be sent by the Dealer to his prospects. Plan No. 1, under the title "Making Broadway 25,000 Miles Long," deals in a jocular way with "good old Broadway — bad old Broadway." Then it asks the startling question — "What would you think of an hour on Broadway without leaving your own fireside?" And thence to an enumeration of the Edison Records of "hits" from the cream of the New York musical comedies. The whole pamphlet is well calculated to arouse and stimulate the desire for the music that is stirring Broadway at the present time. Plan No. 2 gives a very instructive discourse upon ancient Yuletide customs and then tabulates the many Edison Records which are most appropriate for Christmas. Plan No. 3, "Music and Songs of Ireland," is a comprehensive review of Irish music and its early history, suggesting a number of the best Edison Records of Irish melodies. Plan No. 4, "The Truth About Vaudeville," we will quote in part, that Dealers may gather some idea of the breeziness and pointedness of the pamphlet: VODK-VILL ! Oh, Vod-E-vill ! How many crimes are committed in thy name — or names! Ragtime rhapsodists, performing pigs, bandylegged ballet dancers, acrobatic families, monotonous monologists — vaudevillians and vaudevillianesses of every age, sex and color — practice their villiany nightly, daily, afternoonly, almost hourly. We sneak into the Be-jew, or the Elight, or the 'Lympic, or the Aly-k-zar, and we come away saying: "Worst I ever saw in my life. Bet they never get any more of my money." But they do. We go back again next week or next month. We go against it again. And why? Because of the occasional headline act. Because we are trying to duplicate the pleasure we got when we heard one of the headliners like Irene Franklin, or Harry Lauder, or Stella Mayhew, or Marie Dressier, or Sophia Tucker, or Anna Chandler, or Lottie Gilson. Say, wouldn't they make a great bill ? What would you rather do than go to hear them to-night? Do you know that you can now hear Irene