The Edison phonograph monthly (Jan-Dec 1912)

8 Edison Phonograph Monthly, April, 1912 Franklin on the Phonograph? Yes sir, or yes ma'am, as the case may be. Irene Franklin — the girl with the sob and laugh all mixed together in her voice. Irene Franklin — who is so funny you almost laugh yourself to pieces. Clever Irene Franklin, the "Queen of Vaudeville," is singing for the Edison Phonograph. And her records are Irene Franklin to the dot — every shading of expression, every little trick of voice. The first three records have just gone on sale. 950 I've Got the Mumps Franklin & Green 951 The Talkative Waitress Franklin & Green 952 I Want to Be a Janitor's Child Franklin & Green And Lauder. He snatches you over seas to misty old Scotland. He wooes a rosy lass. He quaffs a brimming glass. He tells a tale that earns a laugh. He skylarks with you from the lowlands to the highlands. He sends you to bed with a Scotch accent on your tongue. He is one of the most interesting characters and perhaps the greatest entertainer the world has ever known. He sings all of his songs for us. On the Edison Phonograph you can hear every syllable of every song just as Harry Lauder sings it on the stage — But why continue? If you are interested you will write for particulars, and if you are not we are wasting time. All of these plans are still available except No. 2 — The Christmas Songs Plan — and may be obtained by addressing the Advertising Department. Are Your Window Displays Sales Producers? It is very important that the public be acquainted with a dealer's wares. One method is to display them in the show window. Every merchant makes some use of the display space in his store front, but many do not realize that a prospective customer should be encouraged to buy the articles through proper display. A special effort should be made to create a desire that leads to a demonstration and sale. A window display that arrests attention, holds it, and sets the onlooker thinking about the superiority and excellence of the displayed merchandise is what is termed a "selling display." Such displays cannot be arranged hurriedly. They require careful planning and artistic execution. To speak plainly, this important feature is usually neglected by many through lack of ability in this particular line. Really there is little excuse, for displays can be purchased and Edison Dealers are fortunate in having an expert window display service at their disposal at low cost. For a sum not exceeding a dollar a week Dealers are furnished with easily arranged display material that, if properly and persistently used, is sure to increase business. Now why do you not avail yourself of the benefits of this service? Our only conclusion is that it is neglect. We cannot believe that any Dealer who does any business at all considers an outlay of a dollar a week a burden. Again we call your attention to the fact that if you will but join those who are now using the displays with success, that through increase in production we can and will furnish the material at a lower price. You will gain through the regular and persistent use of displays. Is it policy for us to stand a heavy loss on the production unless we know from investigation that such window displays as we produce are a benefit to our Dealers? We can find no argument against effective window displays. We do find the sale of many products greatly increased through them. They will awaken new interest in your locality. Buy them, try them, and see for yourself. We have many satisfied Dealers using Edison Displays. We want many more. Will you use them and assist in placing them in every prominent location in the country? Think what a revival of interest a concentrated action of this sort by every Dealer would awaken! Your loyalty in assisting us to "boom Edison Products" in this manner will reap a golden harvest for Edison Dealers everywhere. Send in that standing order now ! Inject the spirit of progressiveness into the Phonograph industry! Create sales that are now lying dormant. Show the millions that the Edison Phonograph is an entertainer of the highest order and that you are anxious to demonstrate it. Edison Displays attract, create a desire, and encourage sales! You have the ability to close them — and there you are! Suspended List, Mar. 20, 1912 This list is supplemental to the suspended Lists which appeared in the June, 1908, and succeeding issues of the Edison Phonograph Monthly. These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith. ORE., North Yamhill — F. L. Trullinger. MASS., Woburn — Edward Caldwell. Stoneham — Edward Caldwell. Wakefield — Edward Caldwell. Jobbers and Dealers are asked not to supply the above named firms with our apparatus, at addresses given or any other address. REINSTATED. IOWA, Grundy Center — A. C. Schafer.