The Edison phonograph monthly (Jan-Dec 1912)

Edison Phonograph Monthly, April, 1912 9 The Phonogram April Record Return Guide In June, 1911, we announced that instead of After April 1st, 1912, U ited States M to Z requiring orders of 500 or more, we were able Jobbers, Canadian Jobbers, and Unite 1 States to imprint Phonograms in lots of 100 or its mul and Canadian Dealers may return to the fac tiples. Many Dealers at once took advantage of 1:orv for credit under the terms of the current the new proposition and have continued to do so. \q per cent. Record Exchange plan, Edison Am The Phonogram is the "tie that binds" the berol and Edison Standard Records listed up to Dealer to the customer. Through it his interest and including the numbers given in the followin Edison artists is stimulated. After hearing a ing table: person sing, the customer is curious to know AMBEROL STANDARD what he or she looks like, and to learn something ~ , Group J ;Jto ^ ° urand $2.00 , ^i, j^ ,_ ( 40043 of the singer's career and achievements. On the Opera 1.50 •>-■* '&■• |, 35020 , , , . 1.00 la 4 *s 30044 B-112 other hand, a picture or some artist and a sketch Domestic 664 10490 of the artist's life frequently arouse a desire to J^ench 17116 18174 hear that person's voice. German 15191 16203 v Italian 7507 20612 Moreover, the reader of our little magazine Hebrew 10008 21023 , ' , . i Spanish 8013 12811 learns what other Edison owners are doing and Filipine 8018 21266 . , . , , , Mexican 6134 20369 «g| in that way has a bond Portuguese 5093 19490 pJBk of fellowship with them Argentine 7112 19784 Iqgggs ' AW& Cuban None 20711 Q01 h^=lMm which is broken only when Porto Rican 8511 None ' f W u n; -. Swedish 9401 20551 I1 the Phonogram Ceases Its Bohemian 9806 16547 little journey to the read HJ-^----—- now 20722 er's home. Polish None 15697 _. . ... Belgian None 18480 Through arousing this Danish None 15800 general interst in things Edison, the Phonogram ^S^'^^ZZZZllZS.. 12203 12338 brings the customer to your store, and makes the Hawaiian 11504 ?°U6 & ... Japanese None 12826 sale of Records to that person far easier than Chinese None 12768 to one who knows nothing about the various Finnish 11556 20728 Edison artists. Then, too, the Record descriptions in the Pho n nU TdheU snrlTravQ nogram are longer and more complete than iVapKe J_,aDeiS and 1 TayS those in the monthly supplements, and in many Still Obtainable cases, the additional information concerning in dividual Records will help to sell them. Victor H' RaPke of New York Ci^ the former Therefore, we are re-stating our former an Edison Jobber> ^iginator of the tray system for nouncement concerning the change in terms for rackinS cylmder Records, and inventor of the magazine, for the benefit of those Dealers numerous Phonograph accessories, was at the who may have overlooked the previous notice. factory recently and asked the EdItor t0 deny The price is 25c per hundred, blank; the extra the current rumor that he had discontinued the charge for imprinting is 25c, regardless of f"™1^ of Rapke trays and the printing of « . ' r .11 , -i tray labels for new Edison supplements, amount. Orders for imprints will be received He reports his business in flourishing condition for quantities of one hundred or multiples, and and assures Jobbers and Dcilers of his intention should be placed through Jobbers. to continue the same excellent service they have enjoyed in the past. r^\ "\ /T J 1 T^v 1 J ^ne Tray System has no equal for compact Upera MOUel .Delayed ness, orderliness and facility of handling. It The rapidity with which the Opera Model is enables th* I?ealer t0, locate any Rec°rd in an .... jrUi, ,, i.j instant, and it in a large measure does away being disposed of by the trade has exhausted our with the necessity of searching through cata stock completely and rendered necessary consid logues, supplements, etc. At the same time it en erable delay in the shipment of both the mahog ables the customer to select Records without any and golden oak finish. This situation is be any ^""^ty or delay, and will frequently sug .,, A . , , , ... , gest to the purchaser Records which he might ing coped with to the best of our ability and we originally have no intention of buying. hope soon to be able to fill all orders promptly. Mr. Rapke will be glad to hear from his old In the meantime we are making the fairest pos friends and acquaint any Dealers with his sys sible distribution of the various machines as rap tem for storing and displaying Edison Records, idly as they can be turned out. His address is 302 Mott Avenue, New York City!