The Edison phonograph monthly (Jan-Dec 1912)

«*5£ EDISON PHONOGRAPH MONTHLY CONTENTS FOR MAY, 1912 PAGE May Record Return Guide 2 Every Edison Record Carried in Stock 2 Have You Protested ? 3 Mme. de Cisneros Returns to Australia 4 Decoration Day 4 Current Printed Matter 4 Edison Window Displays 5 Edison Eight-Sheet Posters 6 Get After the Photographers 7 Price Cutters Enjoined in Illinois 7 Suspended List April 20, 1912 8 i Concerning the Use of Cut of Mr. Edison.... 8 : An Easy and Effective Way to Demonstrate the Edison 9 Store Concerts and Edison Menu 10 New Edison Artists 11 Irene Franklin 12 Hidden Goodness 12 The Other 13,000 13 Is the Edison "Opera" in Your Stock ? 14 New Edison Records 15 Edison Reproducer Parts, Model "N" 19 Advertising Edison Artists 19 MAY RECORD RETURN GUIDE After May 1st, 1912, United States A to L Jobbers and Canadian Jobbers may return to the factory for credit under the terms of the current 10 per cent. Record Exchange plan, Edison Amberol and Edison Standard Records listed up to and including the numbers given in the following table: AMBEROL STANDARD ) Group Grand ( $2.00 40044 Opera ( 1.50 35021 ) 1.00 30047 B-112 Domestic 689 10495 British 12308 14058 French 17116 18174 German 15191 16203 Italian 7515 20615 Hebrew 10008 21023 Spanish 8013 12811 Filipine 8018 21266 Mexican 6134 20369 Portuguese 5093 19490 Argentine 7112 19784 Cuban None 20711 Porto Rican 8511 None Swedish 9401 20551 Bohemian 9806 16547 Hungarian 11003 20722 Norwegian 9200 19900 Polish None 15697 Belgian None 18480 Danish None 15800 Holland-Dutch None 18472 Welsh 12203 12338 Hawaiian 11504 20716 Japanese None 12826 Chinese None 12768 Finnish 11556 20728 Russian 11206 20731 &jf<on\aj, 0. £d u> any "EVERY EDISON RECORD CARRIED IN STOCK" CHARLES A. BANCROFT, of Durand, 111, forwarded us a copy of a full page advertisement which he inserted in the Davis Leader and the Durand Gazette. It had a border consisting of Phonographs and Records placed alternately along the margin, in addition to which there appeared three cuts, two illustrating Phonograph models and the third the cut showing the Records and boxes. Three points were emphasized in the copy — that there is an Edison for every size pocketbook, that the exclusive Home Recording feature is a cardinal point and that he carries in stock almost every Amberol Record listed. We heartily commend Mr. Bancroft's excellent work in this advertisement and hope that this is but the beginning of a persistent and steady advertising onslaught upon the people of his territory The third point in his advertisement — dealing with the Amberol Records which he carries in stock — is of great importance, though it is frequently overlooked by Dealers. If a prospective customer enters a store and finds a small stock of Records his enthusiasm promptly wanes, for he sees that the Dealer himself has no interest or faith in his own business. If the man who is in the Phonograph business has no interest in it, why should he, the prospect,, waste time upon t)ae subject? But let us presume that he overcomes this first natural prejudice and buys a machine. How long will that interest be active when he has been told a few times, "Well,. we haven't it in stock, but we will order it"? How many new Records will he buy when he finds that the Dealer cannot let him hear the ones that he has marked on the catalog as Records to be heard and then, if satisfactory, to be added to his collection? Every time the Dealer fails to have on hand the Record in question, the same thought must present itself — "If it wasn't worth keeping in stock it must be a pretty poor Record." These things are worthy of consideration on the part of every Dealer, and the one who can advertise a full Record stock will find it no small inducement for people to trade with him. <£§fema,a£du,aT^ We are in a position to furnish Dealers with binders for the Monthly at 50c.