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EDISON PHONOGRAPH MONTHLY FOR MAY, 1912
Edison Window Displays
NO home is complete without an Edison Phonograph. Thousands of couples select June as their wedding and
home furnishing month. Now, Mr. Dealer, don't you consider the " newly-weds " live prospects?
Why not attract attention to the Edison Phonograph as an item that should be included in the wedding gifts or future home outfittings through the use of this specially designed display?
Home Entertainment binds " and furnishes
JUNE DISPLAY No. 20— PRICE 33.50
is " the tie that thought for an
attractive setting that we are anxious
to have every live Edison dealer show.
We have arranged this display with
out fixtures and
it can be used in a window three feet deep and four feet wide..
Will you send in an order to your jobber now and let us prove to you that increased sales will result from the use of window displays?
The bride and groom are waiting for you.
Will you sell them an Edison Outfit? On this display no fixtures are necessary.
Just assemble and it stands alone.
Owes it to the Edison
WE publish the following letter from Harry G. Latham, of Orient Point, N. Y., without any comment whatever, feeling that what we might say could have little power to add to or detract from what he has said:
"I would like to acknowledge the great debt I owe the Phonograph and that inimitable wizard, Thomas A. Edison. A few years ago, before we obtained a Phonograph, I scarcely knew the meaning of real music. I am confident, if it had not been for the accidental purchasing of this machine, music always would have remained an obscure and unfamiliar element to me.
Appreciation came slowly. At first the finest selections had little charm for me; although, to tell the truth, some of the popular songs I enjoyed very much. But little by little the better class made an impression on my auditory senses; my
musical understanding gradually developed and expanded, until, at last, with the coming of the superb Amberol Records, a profound appreciation of the immortal creations of the sublinie masters burst like an overwhelming deluge upon me. Before the names of the mighty harmonic composers like Rossini and Wagner, Verdi and Beethoven meant comparatively nothing to me; theirs were only nebulous names. Now how this is changed. The very mention of one of them causes a glow of pleasure. Ah! How many times have I stood before the horn and listened to such supremely glorious compositions as Handel's 'Hallelujah Chorus' and Verdi's 'Praise Ye,' in a veritable wave of ecstatic emotions!
"The knowledge I have acquired in the realm of music, and the development of a liking — or, rather, an intense longing for — beautiful music I consider priceless.
"I have to thank the Edison Phonograph."