The Edison phonograph monthly (Jan-Dec 1912)

8 EDISON PHONOGRAPH MONTHLY FOR MAY, 1912 SUSPENDED LIST APRIL 20, 1912 This list is supplemental to the suspended Lists which appeared in the June, 1908, and succeeding issues of the Edison Phonograph Monthly. These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith. Suspended IOWA, Le Mars — Bellaire Music House. Jobbers and Dealers are asked not to supply the above named firms with our apparatus, at addresses given or any other address. Reinstated WIS., Glen Haven— W. H. Jordan. "THE OLD COUPLE" IN DISGUISE THE Graves Music Co., Edison Jobbers in Spokane, Wash., sent us a political cartoon which appeared in the Spokane Spokesman Review. It was such a clever adaptation of our "old couple" that we thought it worth while reproducing here. Incidentally it proved that this now-famous Edison picture must have been prominently displayed in Spokane, else it would not have caught the eye of the cartoonist. It is estimated that about 16,000 persons in Chicago daily ask the telephone company for the correct time. In order to save the wear and tear on the operator's voice, the Chicago company has installed a Phonographic apparatus that will tell the time twenty times a minute at intervals of three seconds. All that the subscriber has to do is to call up a certain number, and the operator will switch him onto the Phonograph line. If the innovation proves successful, the Phonograph can be put to further use in connection with the telephone. During the baseball season, for instance, it would be very useful in telling impatient fans the progress of a game inning by inning. — Rochester Post Express. CONCERNING THE USE OF CUT SHOWING THE PORTRAIT OF MR. EDISON OR A FACSIMILE OF HIS SIGNATURE THE EDISON PHONOGRAPH EVER since the beginning of the Phonograph business, Dealers have been anxious to use electrotypes of Mr. Edison's portrait and signature in their local advertising. The desire is quite natural when one thinks of the tremendous advertising value carried by anything closely connected with Mr. Edison. We want Dealers to get all the advertising they possibly can out of Mr. Edison's interest and connection with the Phonograph, but it must be understood that if his portrait and signature are used, the Dealer must ever bear in mind that they are the trade marks of our Company and must in every instance be closely connected with the name of one of the Edison products. Stock electro No. 650, reproduced in conjunction with this article, shows the proper use of Mr. Edison's portrait and signature in advertising the Phonograph. The electro is furnished with the words "The Edison Phonograph" at the top and should be used in that manner only. It has come to our attention' that certain Dealers are securing this electro (and similar cuts in larger sizes — Nos. 651 and 652) and are routing off the words "The Edison Phonograph," using the portrait and signature only. Our lawyers say that this will not do. They rule that the name of the product must never be eliminated from these three stock electros, and that in every instance where Mr. Edison's portrait and signature are used for advertising by Dealers they must be "tied up," as it were, to the name of one of the Edison products so that there will be no possible misunderstanding on the part of the general public. We do not anticipate that it will be necessary for us to go further than to simply ask the co-operation of Dealers in this matter. How do your show windows look ?