The Edison phonograph monthly (Jan-Dec 1912)

14 EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912 Though powerful, it is well modulated, and under perfect control, reaching the upper register with apparent ease. In the beautiful "Barcarole" from "The Tales of Hoffmann" (Amberol 28024) Mr. Chalmers and Marie Rappold give an exquisitely harmonized performance of the familiar gem. Two other selections by Mr. Chalmers are "My Dream," Amberol No. 28019 and Amberol No. 28028, containing two charming little songs, "Contentment," and "A Red, Red Rose." WANTS FIRST FOUR-MINUTE RECORDING DEVICE T] 1 ^HE recording feature in connection with the Edison machine, in my opinion, is very much in its favor. I have been experimenting with the recording device for some time and have succeeded in making some very good piano and talking records. I have one piano record in particular which was made in my home that I prize very much, and I have been tol-d by some Edison Dealers that it is the best they have ever heard." In replying to this letter from H. J. Weir of Indianapolis, Ind., we told him of the new fourminute recording device which would soon be on the market. His immediate answer to oi^r communication read in part as follows: "I am pleased -to learn that you are putting on the market a four-minute recording outfit and, in my opinion, I think it is one of the best steps towards making the Edison Phonograph far more superior to all other talking machines. I would like to know about what time the new outfit will be on the market as I would like to be the first person in this city to purchase the entire new outfit; if the new four-minute recorder will fit on the 'Opera' machine I thought of changing my 'Home' for a new 'Opera.'" The letter shows possibilities of the new four-minute Recording outfit which might escape some Dealers — it may lead owners of small machines to buy Operas and Amberolas. Or rather, it will permit those whom interest in the old recording device forced to' retain their cheaper machines, to purchase the newer and more expensive models without sacrificing the pleasure of record making. Every Dealer must know those of his customers who have been using the two-minute recorder. Get up a form letter to these people telling them about the new recorder, emphasizing the fact that it is adaptable to the high-priced machines, and also featuring the hand shaving machine, the value of which they will be quick to realize. Don't lost sight of the enthusiasm which the mere possibilities of the four-minute device have aroused in this Phonograph owner. He is one of many who will be delighted by the new Edison feature and will be eager to purchase an outfit. Are they going to get it from you? EIGHT-SHEET POSTERS GEO. P. AUSTIN, Oxnard, Cal, has contracted the Edison 8-sheet poster habit and now has ten of the Old Couples placed in conspicuous positions about the town. Remember that we furnish these handsome posters free. Better get some up in your territory "while everybody is out of doors. WATCH THE SHUBERT QUARTET MILDRED GRAHAM REARDON, who has sung "Embarrassment" (Amberol No. 1084) and will undoubtedly make other Records for us, will appear in a great many eastern cities this Winter as soprano of the well-known Shubert Quartet. Dealers should keep a watch for this quartet during the coming season, and do a little special advertising when the singers appear in their respective localities. COMPOSER PLEASED THE following quotation from our correspondence with A. F. Lithgow, the Australian composer, will doubtless prove of interest to enthusiastic Edison boosters: "Just a line to say how delighted I am with the foreign Amberol Records of 'Invercargill' which, by the courtesy of Messrs. Wills & Co., your local agents, I had the pleasure of hearing last week. My most sincere thanks are due your firm, also the band master ^and members of the New York Military Band for the fine work in recording the same, while I also greatly appreciate the honor of being "the first Australian composer to have been recorded by the famous Edison Phonograph — the first, but, I trust not the last. "I fully intend purchasing one of your Phonographs, so that I may be able to give my small family the benefit — not only of these, but of many other Records contained in your list. "A Tasmanian lady, who now resides in San Francisco, and is a great friend of Mrs. Lithgow's, was recently paying a visit to a friend there who was entertaining her with the aid of an Edison Phonograph. One of the Records pleased her, and she made a request for a repetition of the same; the hostess remarked that the request was rather a coincidence, as like the lady in question, the Record was an Australian one. 'Perhaps you know of Mr. A. F. Lithgow, the composer, as he belongs to Tasmania,' remarked the hostess. You can imagine what a pleasant surprise it was for a Tasmanian, and particularly a great friend of the composer's wife, and we were just as surprised and pleased ourselves on hearing of this — a sort of 'hands across the sea' incident."