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EDISON PHONOGRAPH MONTHLY FOR NOV., 1912
Edison a valuable factor in the training of this pupil, because of the knowledge he or she will gain concerning topics which are naturally of interest.
The hostess in entertaining her friends can do more than merely put a Record on the machine with the remark "Johnnie just loves this one" — she can relate interesting little anecdotes concerning many selections or their authors, increasing immeasurably the interest in the Records.
We would suggest that Dealers place some of these slips in conspicuous places upon their counters where anyone upon entering the store will be sure to see them. Curiosity will generally do the rest, but if it does not, Dealers will find the slips a good topic with which to begin an "Edison" conversation. Having called the attention of the prospect to the contents of one of the slips, Dealers can then play the Record referred to on that slip with the assurance that it will be more genuinely appreciated than if they had merely insisted upon playing one of the new Edison Records.
RECORD RETURN GUIDE FOR NOVEMBER
After November 1st, 1912, United States Jobbers A to L and Canadian Jobbers may return to the
factory for credit under the terms on the current 10 per cent. Record Exchange plan, Edison Amberol
and Edison Standard Records listed up to and including the numbers given in the following table:
) Group AMBEROL STANDARD Grand ( $2.00 40044 Opera ( 1.50 35021
) 1.00 30047 B-112
Domestic 839 10525
British 12377 14091
French 17134 18183
German 15211 16210
Italian 7553 20615
Hebrew 10013 21034
Spanish 8043 21217
Filipine 8018 21266
Mexican 6144 20374
Portuguese 5093 19490
Argentine 7112 19784
Cuban None 20711
Porto Rican 8511 None
Swedish 9401 20551
Bohemian 9813 16547
Hungarian 11003 20722
Norwegian 9206 19905
Polish None 10708
Belgian None 18480
Danish None 15800
Holland-Dutch None 18472
Welsh 12203 12338
Hawaiian 11504 20716
Japanese None 12826
Chinese None 12768
Finnish. 11556 20728
Russian 11206 20731
Greek 11563 21504
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Don't let that Street-car Card slip your mind. Fix up your contract with the railway people and order the cards at once. You pay the transportation— we pay for the imprinting. Get them in the cars for the Holiday rush.
READING NOTICE FOR DECEMBER RECORD LIST
WE are in receipt of letters from a number of Dealers who are having the reading notices of the new Edison Records printed in their local papers. If you have not tried it as yet take the following notice down to your paper when you receive the December Records and see what you can do in the way of having it run. You are almost sure to be successful, judging by the experience of those who have tried.
EDISON DECEMBER RECORD LIST PRESENTS MANY FEATURES
THE second list of the Edison Blue Amberol Records follows the same policy which the company inaugurated when it announced the first fifty-five new unbreakable Records — the selections are so varied in character as to meet the requirements of every conceivable taste. Grand opera, classical songs and instrumental pieces, musical comedy song "hits," sacred music, popular band selections, quartets, quintets and mixed choruses, vaudeville sketches and coon shouts all find their place in this great pot-pourri of Phonographic entertainment.
On the Concert list there looms the name of Orville Harrold the great American tenor whose personal triumphs as a member of Oscar Hammerstein's London opera company were the talk of the musical world. Mr. Harrold has been unreservedly pronounced one of the four greatest living tenors. His performance of "The Snowy Breasted Pearl" leaves no room for doubt as to the wonderful quality and thorough artistry of the singer. Eleonora de Cisneros whose sympathetic contralto has frequently been heard on the Edison, presents the beloved "Ben Bolt," a song peculiarly adapted to her deep rich voice. The celebrated Olive Mead String Quartet gives an exquisite performance of . Haydn's familiar "Hymn to the Emperor" from his "Kaiser Quartet." "Ave Maria" is beautifully interpreted as a soprano solo with violin obligato by the two great artists Marie Rappold and Albert Spalding. Charming Christine Miller displays her sweet contralto voice to advantage in Balfe's "The Day is Done."
Among the distinctly superior selections to be found in the regular list are: Rossini's great "Semiramide Overture" played exquisitely by the American Standard Orchestra; de Koven's "Nita Gitana" and "For This" sung by Reed Miller and Charles W. Harrison, respectively, are two of the well-known composer's favorite songs; "The Rosary" finds a new charm in its presentation by sweet-voiced Elizabeth Spencer and a male quartet; "Good-night, Good-night Beloved," Longfellow's poem set to music by Pinsuti, is delightful in its harmonization by the EmoS Quartet; the Edison Concert Band presents the beautiful "Lustspiel Overture;" the Venetian Instrumental Trio contributes the dainty waltz "Edelweiss and Almenrausch" and Elizabeth Spencer, assisted by a chorus, sings the sweetly sad "Weeping, Sad and Lonely." "Heimweh," by the Venetian Instrumental Quartet, has an irresistible charm in its beautifully harmonized presentation, the same quartet accompanies Elizabeth Spencer, Harry Anthony and James F. Harrison in "Silent Night," making a rare selection, unsurpassed for beauty of harmony.