The Edison phonograph monthly (Jan-Dec 1912)

EDISON PHONOGRAPH^ MONTHLY FOR NOV., 1912 SHOWING THE GOODS THE following letter from the Wegman Piano Company of Auburn, N. Y., shows the spirit that we like to see: "We are sending you herewith a picture of the window of our store, showing a representative line of Edisons, of which we carry a full and complete line as you know. We handle the Edison exclusively, and do not care to handle any of the other makes. "We have tried other lines, but find to make any sales, it would be necessary to have a separate compartment for them as they do not sell when compared with the Edison in the same room, at the same time, and the same selection rendered by the same people. "Our Edison business is rapidly improving, in fact it is far ahead of what it was last year, and with the advent of the new Edison features this Fall we see very bright prospects in store for us as well as all progressive Edison Dealers in the future* "Thanking you for the many improvements and constant study you are giving us for the betterment of the trade in your line." It is unfortunate that so small a cut cannot do justice to the window which is a most effective one. These hustlers believe in showing the entire Edison line and know how to do it in an attractive way. No wonder they find it pays better than any other make. They know that they " have the goods" and proceed to let the public know it in a thoroughly business-like way. They take time to study out the possibilities of their windows and they find that it pays. If you can't find time, make it. AMONG THE JOBBERS THE following quotation from a letter sent out to the Trade by Louis Buehn and Bro., Edison Jobbers in Pittsburgh, will give an idea of the way these energetic people feel about the Blue Amberols: "On Wednesday, September 18th, the Edison Company mailed you a bulletin direct, which we hope you have given your careful consideration. It is of the utmost importance and we wish to call your attention in particular to their very liberal offer to furnish free of charge the quantity of booklets and envelopes you can use to advantage for your mailing list. Mail that card right now, while you have it before you, do not wait, as it may be too late. The writer can give you his personal assurance as to the quality and volume of sound the new Record possesses, as can our traveling men, who have been so fortunate as to hear the same, at the Edison exhibit. They are everything they claim for them and then some. The Blue Amberol Record when played with the present Sapphire Reproducer is a great improvement over any other Phonograph Record now on the market, but this superiority is still further emphasized when played with the Diamond Reproducer. We request you to send us your orders for both the new Cylinder R cords, machines and attachments as soon as possible to avoid any possible shortage in the near future. Are you preparing to meet this great demand, that is sure to follow and take in this easy money, 'Music Money?'" It strikes us as being an excellent letter, full of Edison enthusiasm and one which Dealers might well use as a model if they intend to write any form letters in connection with the New Blue Amberol Records. DID YOU SEE IT ? In the September Monthly we offered a special windiDw display designed to boost the home recording feature of the Edison and priced at $1 .00. It should appeal to every loyal Edison Dealer. Can you suggest any more direct way of calling the attention of prospects to amateur Record making for the same expenditure? This display will be carried in stock indefinitely. We want your order for one. Specify No. 23 and tell us the name of an Edison Jobber through whom shipment may be made.