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10
EDISON PHONOGRAPH MONTHLY FOR NOV., 1912
START PLANNING ON A
HELP US ANNOUNCE THEM TO THE WORLD
DO you realize what an instantaneous demand would be created, if 13,000 Dealers put their shoulders to the wheel to push Blue Amberol Records? Suppose each of you made intelligent use of the free advertising literature supplied you. Think of the effect of 13,000 Window Displays such as this, would have, if they appeared in all localities within the next few days!
May we depend upon you to lend a helping hand to distribute Blue Amberol advertising literature and push the Record sales?
A display similar to this can be arranged at practically no expense. It is simple to be sure but will attract attention nevertheless.
Build one to fit your particular window space. Use as rich materials as your front demands. Here is a description of the construction of this particular one — anyone can build one as good, many can improve it. Nail four 10 inch boards, 22 inches long into a square cube. Make two frames 18 inches wide, 4 feet high and cover box and frames with bright yellow cloth such as percaline, satine, or cheap satin. Nail the frames to back of box to support them, place a three inch wide covered board across the top to set Records on and by pinning the booklets in position shown and cutting the yellow portion away on the center ticket, pasting a piece of scrap cardboard to the back to stiffen it, you have completed the setting with the exception of the "postman" cut out and sign that reads " Here's
a letter for you, step in and leave your address."
Get the sign made locally size 14 x 22 and tack to front of box.
Write to Advertising Department, Thos. A. Edison, Inc., enclosing 30c in stamps and we will mail you an airbrushed portrait of postman which you can paste on heavy cardboard and cut out around the outline with a sharp knife.
How many will avail themselves of this offer and boost the Blue Amberol?
13,000 is our guess, don't disappoint us.
6000 MILES TO EDISON JOBBERS
THE Des Moines Register and Leader recently contained the following interesting item concerning an order addressed to Harger and Blish, Edison Jobbers in Des Moines, Iowa:
FAME OF DES MOINES' MOTTO REACHES
GERMANY
Traveling a quarter of the distance around the
earth without being stopped once for want of better
direction, a letter, the envelope of which bore only
the motto of the City of Certainties, was delivered in Des Moines yesterday. The letter had come from Nurnberg, Germany, 6,000 miles away, " To Harger & Blish, Des Moines Does Things," was the inscription on the envelope.
It is believed the letter was not mailed with a deliberate attempt to test the familiarity of postal clerks with the motto. The letter heads of the Des Moines firm to which the order from Germany was sent uses the motto as a date line, so it is thought the style of address was due to ignorance.