The Edison phonograph monthly (Jan-Dec 1912)

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912 NEW STOCK ELECTROS ON the opposite page we show two new stock electros, Nos. 868 and 864, and suggest copy to be run in connection with them. These line-cuts are especially attractive in appearance, suggesting very pleasant possibilities. We have made them each in three sizes, including beside the two shown here, an intermediate size, 1%" by 3". These stock electros will be furnished free to any Dealer who will signify his intention of using them. Being line-cuts, they are, of course, available for use on newspaper and other rough stock. Dealers are not using as many stock electros as they ought to use, but we expect a big boom in local advertising on the part of Dealers in connection with the Blue Amberol Record and the new Home Recording Outfit. We urge upon Dealers the necessity of advertising the new products locally and thoroughly acquainting the people in your respective territories with the great features of the Edison line. In our last issue we showed the manner in which S. W. Scovel acquaints his territory with Edison goods. Other Dealers cover a good deal of ground in wagons, but the newspaper furnishes the quickest means of access for many Dealers. Let's start something right now with these stock electros. Will you run one or both in your local paper? Order them right now from the Advertising Department. The numbers are as follows (always order by number) : Small Medium Large "Children's Party" 865 877 868 "College Group" 864 876 866 MR. DYER RESIGNS DEALERS will learn with deep regret of the resignation of Frank L. Dyer from the presidency of Thomas A. Edison, Inc., the position which he has so capably filled since 1908. Mr. Dyer, besides having the executive management of many of Mr. Edison's Companies, had other interests which demanded part of his time. These interests have grown so extensive of late that he has felt for some time that he was unable to do full justice to the multitudinous duties which his various connections involved, and, as a duty to himself, to Mr. Edison, and to the enterprises with which he was connected, decided that he must curtail his numerous responsibilities. After reflection he came to the conclusion that he would withdraw from his service with the Edison Companies and, therefore, tendered his resignation to Mr. Edison, who accepted it with regret. Mr. Edison has concluded to assume the Presidency caused by Mr. Dyer's resignation. The details of the business of the Company have been in the hands of Mr. C. H. Wilson as General Manager for a number of years, and he will retain his position and in addition has been made VicePresident of the Company. Mr. Edison takes the Presidency in order that he may direct the policy of the Company in addition to the technical details which he has always had charge of. No other changes in officials or personnel of the Company will be made. GRAND OPERA AT POPULAR PRICES THE advance list printed in this issue contains an innovation which will be of the greatest importance to Dealers who will take advantage of the opportunity offered. Twelve grand opera Records of the highest order, the first of a series, are offered at the very low price of 75 cents in the United States and #1.00 in Canada. They are sung by artists of international reputation, among them the greatest in the operatic world* The selections themselves are magnificent reproductions of some of the grandest passages in the famous operas. We are offering them at the present low figure in recognition of the fact that there are many people whose musical taste cannot be gratified because of their limited means — that the love of music is not governed by the purse. To these people the Grand Opera Records will be of the greatest possible interest, affording an opportunity to hear these beautiful selections at the regular Concert Record price. Every Dealer will instantly call to mind those among his customers who have shown an especial fondness for high class music. Take for instance, ail those who have been buying the Concert Records and invite them in to hear the Opera selections. The greatest sales will naturally be made among these people, but no customer should be allowed to depart from your store without some attempt being made to interest him in the new class of Records unless he has previously expressed an aversion to that style of music — even then the trial might prove successful. As a sales point in interesting prospects in the purchase of a Phonograph they will frequently be of the greatest importance, offering as they do this opportunity of hearing many of the greatest operatic selections at so low a price. They form only another talking point afforded by the Edison — but it is a strong one. Let us get together and push these popular priced Grand Opera Records.