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EDISON PHONOGRAPH MONTHLY FOR FEB, 1913 EDISON SPRING WINDOW DISPLAYS
YOU NEED "NEW LIFE" IN YOUR SHOW WINDOWS
THERE'S "new life" in Edison musical products. There's "new life" in our display material. We show here material for three distinct displays at 35 with a 10% discount to standing order patrons. Not sold singly as portions of one are necessary to assist in the construction of another.
Are you planning for Spring, Easter and the revival of new interest in Edison products? This material will prove a valuable asset during the Spring months.
No. 28A is a dignified centerpiece in dainty Spring colorings, with pretty artificial flowers, rich gold moulding and dainty onyx paper shades
No. 28 A
embellished with sparkling metallic flitters. Lettering in gold and white with green shading. In keeping with the fittings of the most modern store front.
No. 28B is daintily executed with spring blossoms, brilliant birds and an attractive cupid with cymbals. It is strongly constructed and framed with a neat design white and green moulding. In it you have a display piece that, in a convincing manner, calls attention to the feature of Grand Opera Records at 75 cents.
No. 28C is designed to introduce the booklet on home recording entitled "Confidences concerning the modern Blarney Stone." The attraction
here is a nobby scenic setting portraying the Castle Blarney shown on the book cover. This castle is a cut out with cloud background and is daintily embellished with moss and ivy. The windows and prominent high lights reflecting with sparkle and brilliancy of bright metallic ornamentation. In the foreground are ferns and grasses, and the sign is cleverly worded to interest any adult. Every one who enters your store to secure a booklet becomes an Edison prospect.
Do you not see the value of these units at a cost of 31-50 each? We tell you frankly that the originals cost us 325 each to design and originate. Do not compare these with any previous material. We
No. 28 B
have pledged improvement. Here it is. Note that these and future issues stand as shown without accessories and are thoroughly strengthened with every detail carried out with precision. Why not place a standing order through your jobber for this and future issues throughout the year thus securing a 10% discount and enabling this department to produce better material at a lower cost to you. Act promptly. All previous display material is out of stock. No back numbers can be supplied.
Think, Mr. Dealer, of securing three individual attractions of the highest order at 31-50 each. Think of the "life" these will give your store front.