The Edison phonograph monthly (Jan-Dec 1913)

8 EDISON PHONOGRAPH MONTHLY FOR MARCH, 1913 HOME RECORDING FURTHER ENCOURAGED! IN view of the awakened interest in home recording, it has been decided to list model "L" sapphire reproducer at the very special price of 34.75, subject to the usual discount. This will enable owners of Amberola I and Amberola III and the Concert types of Phonographs (which are regularly equipped with diamond point Reproducers) to purchase at an extremely low price, an entirely suitable reproducer to play wax Amberol Records and home-made Records. This reproducer is also adapted to the School Phonograph for the same purpose. When the Model "L" reproducer is included with the Home Recording outfit, the list price of the entire outfit will be 314.50, less 30 per cent discount to authorized Dealers or 310.15 net. Now is your opportunity to work off the wax Records by getting owners of high priced machines to add this new sapphire reproducer. "THEY TOOK THE MACHINE!" THAT'S the announcement "Charlie" made one morning as he entered the store and encountered "the boss." "That's fine," exclaimed the proprietor, to his enterprising clerk. Well, there have been several sales since, and now it's quite fascinating for "Charlie" to sell an Edison, and he has become one of the best salesmen in the town. How did it happen, for "Charlie" was but a clerk in the store, selling over the counter, and never considered capable of effecting an outside sale? The incident grew out of a little act of kindness to a school girl of ten, who when calling at the store, was occasionally given a "free song on the Phonograph." It occurred to "Charlie" that such a youthful lover of music ought to have a Phonograph in her house. So, one evening, he decided to borrow an Edison "Home" and a few Records from the store's stock and go to the home of his youthful prospect. It was a stormy Saturday night, but all the better for business, "Charlie" reasoned, because he would doubtless find the whole" family home including the "old man" himself. Events proved his deductions were right. There they were! For grandma he played Record 28104 by Thomas Chalmers, reasoning that she must first be won over as an Edison enthusiast. Then he played Record 1503 by Charles Harrison and that took the mother's fancy. So he continued with other Records including a grand opera, a coon song, a ragtime piece and the two songs his youthful prospect had enjoyed so often in the store. It was a delightful evening and they begged him to leave the "whole thing" over Sunday, which he did with just a few instructions as to its care. Sunday decided it! The machine had sold itself! What father could resist a whole family, including grandma, tugging at his purse-strings? But strongest of all, was the little ten year old daughter's plea — the one who had become an Edison enthusiast in the store. Children certainly make good "leads" into a home. One Dealer has offered school children various rewards to bring him information as to homes where there is no Phonograph; where there is no piano. These names will furnish excellent prospects, and can be handled pretty much like the above case. Then, too, many a Dealer does not utilize the capabilities of his clerks. Give them a chance! THE PLAN MAKER AGAIN THE Plan Maker in his last letter takes up the subject of the Broadway hits which have made their appearance on the Edison Blue Amberol lists issued thus far. Of the twenty odd selections from New York shows which we have listed, he has taken eight of the most popular and presented them in an attractive little folder, showing New York's famous sky line on the cover with the caption "Eight Hits from New York Shows." He suggests that each Dealer pick out ten lively, up-to-date people who do not own Phonographs and send them one of these leaflets with this letter: "Dear Sir (or Madam): We think you know something about the real hits on Broadway this month and will appreciate the true value of the Records described in the enclosed leaflet. "Won't you come in and let us play them? Or, if you prefer, we shall be glad to send an Edison Phonograph to your home on trial. Yours very truly." In addition to the folder, we issued a hanger showing the same cut in larger proportion, of course, with a list of the eight hits. Are you on the Plan Maker's mailing list ? If not, will you use ten of these folders ? Ask for Form 2336. In the February issne of the Phonogram we called the attention of Edison Phonograph owners to the numerous musical comedy hits under the capt'on "A Little Trip up Broadway." This we hope will create an even larger demand for these Records among your present customers. The Plan Maker's folder will help you to gather in a few new customers. Try it.