The Edison phonograph monthly (Jan-Dec 1913)

10 EDISON PHONOGRAPH MONTHLY FOR MARCH, 1913 came a student of the Ohio University, remaining for two years. In 1885 he entered Hamline College of Minnesota, graduating in 1889. After a time among the lumbermen of Wisconsin he continued his studies at the Drew Theological Seminary at Madison, N. J. and while a student there served as pastor at Port Morris, N. J. In 1897 the Central Methodist-Episcopal Church of Newark, N. J. secured Dr. Morgan as its pastor and he now occupies that position, having been there continuously for over sixteen years. Dr. Morgan has also, for the past ten years, been Grand Chaplain of the Grand Lodge of Free and Accepted Masons of the State of New York. Doctor Morgan contributed Nos. 1641 and 1642 to the fifth list of Blue Amberol Records. In these unique selections, combining a reading of the Scriptures with a quartet arrangement of wellknown hymns based upon the same passages, Dr. Morgan's perfect enunciation makes every word easily understandable and his powers of expression give to the text solemnity and depth of meaning. EDISON SELLING REMINDERS Remember the big talking points of the Edison Phonograph — and see that your clerks remember them — (a) Permanent Diamond Point Reproducer, which does not scratch nor wear out, and never needs changing; (b) the new Blue Amberol Records, practically indestructible and can be played without wear for thousands of times; (c) the fascinating and exclusively Edison home recording feature (which is half the fun of owning a Phonograph); (d) the fact that the Edison is neither too loud, nor too weak but just right for home use; (e) that its tones are sweet and mellow and free from distracting surface noises; (f) and that the Edison catalog offers a wide choice of the world's greatest artists, vocal and instrumental. All Big Points! Remember that the Edison School Phonograph is gaining rapidly in favor among school principals and other educators. It simplifies the teaching of spelling, arithmetic and reading and is excellent for class drill-work. Moreover the Edison Con cert, operatic and regular selections can be played upon it. Someone's going to get it into the Public Schools of your town. Why don't you work up the order? See Your School Principal! Remember the importance of your store window and how much life you can put into it by getting an Edison Window Display. Why not make a departure this month and try a cracking good Edison Window to boost Phonograph and Record sales? See the February issue. Send for an Edison Window Display! Remember, too, the advantage of street car advertising. No better medium exists for local publicity. We supply the car cards with space for your imprint. You will be surprised how much publicity you can get in this way for little money. Edison's Street Car Cards Bring Patronage! Remember that Home Demonstration is the most logical of all selling plans. If you have a dull portion of the day when few people are in the store, why not utilize the services of one of your clerks in arranging for home demonstration in the evening? The new Blue Amberol Records offer an excellent plea for so doing. Demonstrate at Homes! Remember to introduce your customers to your highest priced Edison Phonograph first. It is possible he may be induced to purchase a better machine than he at first intended, and if not it flatters him to pay him the compliment. Besides it's easier to come down in price than to go up. Remember that February, March and April are three of the best Record months of the year. One of them has gone, but two big ones are left. See that you get your share of this trade. Every Edison owner on your list ought to buy some Records every month. If he don't, something is wrong. Perhaps his Phonograph is out of order. Look him up. His failure to get new Records is a danger signal. Your Record customers are the backbone of your business. Remember that the man or woman who says "no," hardest to your proposition to demonstrate the Phonograph (or play some Records) is your best prospect! Seems strange, don't it? But here's why; the other fellow who has been knocked out by that emphatic "no" won't try it again, in all probability and, you, if tactful, can land your prospect in time. You have a clear field, and the "no" isn't so awfully hard to overcome as at first it seems. Have you sent in your standing order for the new window displays ? Don't forget that a standing order means a discount of 10% in price, and that a goodly number of standing orders will enable us to produce the displays at even smaller cost. No fixtures required!