The Edison phonograph monthly (Jan-Dec 1913)

"Ij/Te EDISON PHONOGRAPH MONTHLY CONTENTS FOR JUNE, 1913 PAGE Amberola V As a Summer Instrument 8 Correction 2 New Attractive Catalogs of Edison Cylinder Records and Machines 3 Shall we Supply Envelopes? 4 Extending the Machine Purchase Allowance 4 Use a Lantern Slide 5 Window Display No. 31 6 Home Constructed Display Suggestion 6 See That Your Clerk Reads This... 7 PAGE Retires from Waitt Company 8 Edison Eight-sheet Posters 9 Building up the Catalog 9 Two Beautiful Establishments 10 Edison Cinch 11 Two Popular Artists in this List.. 12 Reading Notice for August List 13 Special Sapphire Reproducer for Amberola V 13 Edison Blue Amberol Records, August List 14 For July Fourth 15 Jobbers of Edison Phonographs and Records 16 AMBEROLA V AS A SUMMER INSTRUMENT WE especially recommend this new Edison model for summer use. It has several features which make it ideal for this purpose. In the first place it is the smallest cabinet Edison on the market, measuring only 16 x 22 inches. The fact that the horn is contained within the case specially commends it to those who wish to take an Edison to seashore or mountains, but have been deterred hitherto by the problem of shipping the horn as well as the case. Amberola V entirely overcomes this objection. In size and weight its transportation is easy. But even if the transportation is only from one room to another or out on the veranda or lawn, Amberola V will be found very easy to handle. It is quite impractical to use a horn type of Phonograph under such circumstances with entire satisfaction. In the horn type of machine the case must be placed in a level position and the horn carefully adjusted. Then there is the ever present possibility that the horn will be swayed by the breeze, or accidentally knocked, especially if children are about. All these difficulties are eliminated in Amberola V with its concealed horn. You can place it on a chair or on the lawn itself and it will be ready for instant use. The cover also further protects the works from injury or dust. The motor being similar to that of our highest priced Amberolas I and III, with worm-driven governor and powerful spring, assures the possessor of the best possible results in the playing of Blue Amberol Records. In fact, it is a drawing room instrument in every way worthy to be classed as an Amberola, so that one need never hesitate to honor it with the presence of those who are critical from an artistic as well as a musical point of view. With such a broad base and with the centre of gravity so close to its resting base, vibration is reduced to a minimum, and an even and steady operation of the motor assured. For pleasure yachts it is the model to buy. A horn type would be quite undesirable owing to the rocking motion of the boat, but Amberola V will "ride the wave" as easily as if a part of the craft itself. Here again its size adapts it to nautical use. We have spent a great deal of thought upon this model and believe that in it we have embodied all the desirable necessary features of our highest priced Amberolas, and at the same time made it so portable that it is an ideal summer outing model. The Dealer should be alert to recommend it for this purpose. CORRECTION The Advance List, Dealers' Order Blanks and Monthly all listed Concert Record No. 28167 (Tosti's "Good-bye") as being sung by Reed Miller. This is an error as the selection was sung by Riccardo Martin. The Record is listed correctly in the Phonogram and Supplement. Keep the Amberola V constantly in the limelight as an ideal summer Phonograph.