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EDISON PHONOGRAPH MONTHLY, JUNE, 1913
USE A LANTERN SLIDE
%Kjncj<ifceoi'd& at home SdtsoA Pt)ono^^\ph
IN boosting the home-recording outfit of the Edison do not overlook the possibilities of the moving-picture theatre for advertising purposes. There is scarcely a community large enough to support an Edison Dealer which does not contain at least one moving-picture house. If the Dealer does not already realize that a great number of people visit each of these places daily, he need but reflect that it takes a lot of nickels every day to make a profit over and above the house rent, film rent, light, wages, etc., which are represented in the maintenance of a picture theatre.
The lantern slide, which is illustrated here, features home recording in an attractive way. It is made to fit any ordinary moving-picture machine. We will supply this slide, with your imprint on it, free of charge. See the manager of the local theatre and make arrangements with him to show the slide during each "run" of films.
The great advantage in moving-picture house advertising is that everybody sees the slide. A great many people claim as a weakness against street-car advertising the fact that such a large proportion of the passengers are interested in newspapers or events in the street. In the picture
theatre all attention is riveted on the screen. The audience has paid admission to see what is projected on the screen, and it misses nothing.
Of course it may be argued that a large percentage of a photo-play audience consists of children or young folks who do not represent direct purchasing power.' It frequently is true, in a great many places, that the afternoon shows are patronized by a large number of children. But is this a fault? The youthful imagination will be kindled by the possibilities offered by the home-recording outfit and you will have a forceful sales help in the family of that young person.
These slides are first-class in construction and will well repay you for the trouble of negotiating with the theatre manager. See him now.
A large number of Dealers have not gotten the full value out of the home-recording outfit. We believe that, as an exclusive Edison feature, it can be made a big factor in the sale of new machines. A great many Dealers are confining their efforts to the sale of recording outfits to Edison owners. Make the recording feature help you sell new machines. Try the picture theatres.
wax stock so that they will have plenty of room for Blue Amberols.
Though the Blue Records have never been exploited to their fullest extent, they have made a tremendous hit everywhere and it only remains for the Trade to put forth its best effort in order to get the full benefit of their rare quality.
It is our belief that the Blue Amberol will be a
big factor in closing many machine sales to new prospects and in reviving interest in many old Edisons which are no longer in use. These Records are such a vast improvement over any others now on the market, both in tone and durability, that there is no question but what they will do this for every Dealer who exploits them. Give them a chance and see what they will do for you.