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<©£ EDISON PHONOGRAPH MONTHLY
CONTENTS FOR
PAGE
Prosperous, Happy Days Ahead 2
The New Edison Disc Phonograph
and Disc Records 3
Jake Graham on a Visit Here 6
Edison Blue Amberol Leads in an
English Record Contest 6
United States Marine Band to Tour 6 Better than the Victor, Superior to
the Edison 7
A Phono-Fiddle, the Latest 7
What is Thanksgiving Day without
an Edison ? 7
Giuseppe Verdi's Centennial 8
A Verdi Statue Arrives 8
Edison Day at Lake Naomi in the
Pocono Mountains 8
Reading Notice for the December
List of Edison Blue Amberols 9
Col. Green to Thomas A. Edison 9
OCTOBER, 1913
PAGE Edison Blue Amberol Records for
December 10
Death of a Noted Composer 11
Utilize the Moving Picture Shows
to Advertise Your Business. 11
Complete Line of Edison Disc Phonographs 12
Selling to the Farmers in Midsummer 13
Edison Disc Records 14
The Phonograph has Won its Prestige with Music Dealers 18
British Blue Amberols for December.. .18
The Phonogram 18
Percentage Basis Returns Helps the
Record Trade 19
Jobbers of Edison Phonographs and Records 20
PROSPEROUS, HAPPY DAYS AHEAD FOR EDISON DEALERS EVERYWHERE
Order at once; it's none too early to stock up for Christmas trade. If you wait till another month you take your chances with the holiday rush. Be forehanded and ORDER TO-DAY!
Disraeli once said: "The secret of success in
life is to be ready when an opportunity arises." Such an opportunity is presented in this issue of the Monthly. A chance to become an Edison Disc representative doesn't arise every day. We have a few vacancies for live-wire, hustling representatives; but we are particular. Read pages 3-5.
The Edison line of both cylinder and disc phonographs is now complete. There is a wide choice in styles of cabinets and in prices. There's room for every prospect to come in on one style or another. The shrewd dealer will carry all models, particularly those of moderate price. You can't sell by proxy; have the goods in stock.
In the interests of the new Edison Disc Phonograph, four representatives have been traveling among the summer resorts of New England, including the famous White Mountain district, the sea coast resorts of Maine, out on Cape Cod and along the Connecticut shore. At each hotel concerts were held, using the new Edison disc phonograph. As these concerts were arranged through the courtesy of Thomas A. Edison, the guests came out in full force. Only the highest class hotels were selected, so that the character of this publicity was of invaluable purchasing power, which is already being realized by the dealers in towns to which these summer people have returned home again.
Henry J. Buehn, of the Buehn Phonograph Co., of Pittsburgh, returning from a visit to New York recently, said he was very sanguine about the future and intimated that the Edison people will soon produce some surprises for eht trade.
Sales Manager Dolbeer of the Edison Company, speaking recently at one of the Jobber's meeting said: "We have planned a schedule of an output of both disc and cylinder machines and records which we believe will take care of the trade demand. The schedule has been based at rational figures considering what the capacity of the plant is. A large amount of raw material has been purchased and the force of workmen increased. It certainly looks as if we are going to be able to provide sufficient disc and cylinder goods to take care of the sales."
Mark Silverstone, president of the Silverstone Music Co., St. Louis, Mo., returned from the Eddison's Jobbers meeting in New York recently holding most optimistic news of the fall trade. He says: "Never did I see the fall look better to me. We have realized on a surprisingly big lot of prospects this summer that I thought were for fall use, and each sale adds to our prospect list. The number of persons coming to hear the new Edison disc phonograph increases every day. We are pushing the 3250 Edison disc model and tell our prospects that it is for their interests that we urge the purchase of this machine. What I saw at the Edison factory recently, of increased facilities and of the hustle there, makes me feel very much elated and encouraged."