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THE EDISON PHONOGRAPH MONTHLY
Published in the interest of
EDISON PHONOGRAPHS AND RECORDS
BY
THOMAS A. EDISON, Inc.
ORANGE, N. J., U. S. A.
THOMAS A. EDISON, LTD., 25 CLERKENWELL ROAD, LONDON, E. C.
THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W,
COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.
EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.
COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES. PARIS.
Volume XI
DECEMBER, 1913
Number 12
MAKE THIS THE MERRIEST CHRISTMAS OF ALL
NOT only for those to whom you sell but for yourself! There are just three weeks ahead of you to Christmas Day. It's going to be, for every energetic dealer, the biggest Edison Christmas ever experienced, because both lines, Cylinder and Disc, are now complete !
The Disc is already attracting a new clientele — a clientele that heretofore never could be approached with a phonograph; but now they realize that here is "real music at last." It's a high class clientele; a clientele that has the money to expend and the ear to appreciate the best in music. It's a Christmas-buying clientele of the very best kind. APPEAL TO IT!
The Blue Amberol Records and the new hornless phonographs are winning thousands of admiring purchasers every day, who are more than delighted, not only with the clear, sweet tone, but with "the no needle to change" feature; for the Edison Diamond Point Reproducer distinguishes an Edison from all others. It will hold its own against all comers! MAKE MUCH OF THIS FEATURE!
There's an Edison for every purse. No fireside can be "too musical" to ignore it, nor too poor to purchase one — on the easy payment plan, if desired. It is a gift the whole family can enjoy the year around!
With such an equipment why should not this be the merriest Christmas of all to every Edison purchaser, to every Edion dealer?
It will be if you so determine. Your sales will be larger than ever if you will stock up and then handle the trade intelligently and energetically during Holiday rush.
Just one word more: Don't neglect to ADVERTISE! This is the time to do it, if ever; right now before the holiday season while thousands are considering their purchases. With a view to assisting those dealers who are going to use their local papers for some announcements, and who wish to make up their own copy, we have prepared, under the Cylinder and Disc departments of this Monthly, advertising expressions that will facilitate copy writing. While nearly every one is complete in itself, many can be effectively combined to make a strong statement. The headline of an advertisement is always hard to select. Those given, we trust, will at least be suggestive. Go through these lists and check with a pencil what strikes you as probably of use for your purpose. Have your stenographer copy these.
Reserve space for the cuts. Then attach the typewritten matter to your copy in the spaces reserved for it. Send your copy at once to printer and ask for several proofs without the cuts. By the time you get proofs from the printer, the cuts will have reached you (provided you write us immediately). We will give prompt service.