The Edison phonograph monthly (Jan-Dec 1913)

EDISON PHONOGRAPHS The Edison GET THE CHRISTMAS SPIRIT, MR. DEALER! YOUR SALES WILL BE ALL THE BRISKER IN HOLIDAY TRIM PUT new life into your store window; make it more fascinating than ever before. Decorate it for Christmas time and give it a real holiday attire! It will pay you to study over a plan, then execute it with dispatch, for there's no time to be lost. Keep it brilliantly lighted at night, till ten o'clock at least. See that the Edison. is attractively displayed. A show card or two in the window will greatly aid in making the Edison merits known. Put some Edison Catalogues in the window; also use the Christmas poster. An effective window can be made by borrowing, if need be, a nice rug, a chair, and a table thus giving the window a home effect. Let the interior of the store be even more like Christmas than the window. If you can, decorate the store with holly and Christmas greens. Bring forward the Edison cabinets and see that the Edison records are in good order and readily available. Get additional sales force, if necessary, early enough to have them familiar with the stock and in demonstrating on the Edison. And don't forget to advertise in your local paper! Copy can be readily prepared if you will heed the sucRestions in this issue. "BEFORE THE HOLIDAYS" RECITALS MANY Edison Dealers are located right in the shopping district. Here is a decided advantage if rightly used, and the advantage consists in the fact that so many women are doing the shopping and would be glad of a resting place just about noontime or shortly thereafter. The alert Edison dealer will not miss the opportunity. A recital planned at that time, will undoubtedly be well patronized, but some strong feature must be announced. One store recently announced that a contralto singer, prominent in a certain local church, would sing. The place was filled! But apart from the attracting the shoppers, there is great importance to be attracted right now to Store Recitals. By all means get the machinery in working order. Have an attendant who understands the Edison and the record list, to take care of the matter. See that the machine itself is in good shape and the records selected and ready to play. Make it a high tone affair by a neat program, which may be varied from day to day. It will pay you to get up an an attractive recital program. HOLIDAY COURTESIES THESE will be busy days from this time on till after New Year's. Every clerk will be taxed to his utmost to attend to the shopper's wishes. Long hours, several evenings perhaps, will tend to further put a strain on his nerves. But don't forget to be cheerful and courteous! Enter into the Christmas spirit of "good will to all." A disobliging, impudent or even a sullen clerk at this time of the year is decidedly out of place and a loss to the house he represents. "First impressions are longest and lasting." Make each customer — each inquirer — in fact — feel doubly welcome. The Edison may be an old old story to you, Mr. Dealer, and some of the records be quite thread-worn in your ears. But remember the new comer has a pleasure yet untasted, and surely you will not fail to enter into his enjoyment too! Holiday courtesies and good-will pay big, and selling an Edison is not a disagreeable job! OLD KING CHRISTMAS Old King Christmas comes again Health and plenty in his train; Bringing laughter, joy and mirth To swell the song of Peace on Earth! Summon festival and cheer To usher in the glad New Year! Wreath the holly! Ring the chime! Greetings give! 'Tis Christmas time! Hark! Upon the frosty night Sleighbells jingle — 'Tis Kris Kringle On his errand of delight! Handclasps tingle — Greetings mingle — Merriment is at its height! Portland, Oregon to Portland, Maine, Clear across and back again, Goes the ever new refrain; Gulf to Rockies, Sault to Isthmus, Merry Christmas! Merry Christmas! —Charles A. Parker. Remember the Edison Christmas Records. They will furnish Christmas cheer. HOLIDAY WINDOW CARDS MANY of the statements in pages 10 and 14 will make excellent window cards if transferred to plain white cardboard with a brush and black marking ink.