The Edison phonograph monthly (Jan-Dec 1914)

EDISON PHONOGRAPH MONTHLY, JANUARY, 1914 and the favorite of each one in his individual tastes and capacity. It's an asset that can be drawn upon for many a happy hour. A still keener enjoyment now awaits the cultured, musical home this year than ever before. The coming of the Edison disc means not only an abundance of the best music but the exquisite pleasure of hearing different artists sing the same or similar pieces, and noting their excellencies. It opens up a new field of study in the best music faultlessly rendered. In the cultured home here is a new asset that can be drawn upon for many a happy hour. So we might continue to speak of Happiness as a New Year Asset, in the humble and in the cultured home, and of the Edison phonograph as its best exponent. The possibility of happy homes today has reached the high-water mark in the perfection of the Edison cylinder and disc phonographs. Gentlemen, Mr. Jobber, Mr. Dealer, you are co-partners with Mr. Edison in the dissemination of Happiness, in the creation of happy homes. It's a task that calls for a happy heart, a glad hand and a winning smile, for if the Edison is a good thing (and you know it is) it has made you happy by its fund of Happiness. May it also bring you A PROSPEROUS NEW YEAR ! AGAIN THE DISC WINS IN A COMPETITIVE RECITAL IN Lowell, Mass., The Washington Club, one of the most aristocratic organizations of the city, decided to purchase a talking machine. There was so much discussion among the members as to the particular kind which should be selected, that it was decided to have the representatives of the Edison and other makes appear before the club some evening and conduct a competitive recital. Each was well represented, both as regards the operator and the records. After a strenuous battleroyal for three hours, in which many fine selections were heard, a vote was taken with the Edison far in advance. By a rising vote at midnight the motion was carried to declare the Edison Disc the unanimous choice. 1913— FAREWELL ! A MOST PROSPEROUS YEAR! A CAREFUL and conservative review of the phonograph business during the past year demonstrates, beyond a peradventure, that it has been the most successful the trade has ever enjoyed. NINETEEN THIRTEEN has broken all records; even the record breaking figures of 1912. Every phase of the industry has shown a distinct advance — the financial stability of those in the trade rates higher today than ever before; better salesmen, on the whole, are now actively engaged and a better understanding exists all along the line — between factory and jobber; between the jobber and dealer; between the dealer and purchaser. The sale of records has been phenomenal; the demand for Edison Disc records has been so insatiable that even with increased output in the factory we are unable to keep anywhere near abreast of orders. Another encouraging sign of the times is that large and influential piano houses — notably Hardman, Peck & Company, New York and Brooklyn — have taken up the Edison Disc and devoted much space to it and put on special salesmen to handle it. They recognize it as a musical instrument, and therefore a legitimate part of their broader equipment. The prospects for still greater advance during 1914 were never so bright. Reports show that the Edison line, both Cylinder and Disc, is much appreciated by a discriminating public. The sales of the Disc show that a wealthy and musical clientele is now buying phonographs. The types most in favor are the more expensive cabinets. The 3250 Disc seems to be the general favorite while the calls for the still more expensive types form a considerable number of the bulk of the orders. The fact that several large and important dealers have voluntarily given up the handling of all except the Edison line is one of the best indications, from a business standpoint, that the Edison is meeting a real demand for a superior musical instrument and is most satisfactory when sold. In several instances the simple playing of the Edison Disc, after other machines have been heard, was enough to change a prospect's original intention to acquire other than the Edison,to a reconsideration, with a final result that an Edison was selected at even a higher figure than contemplated when entering the store. NINETEEN FOURTEEN opens most auspiciously for both lines of Edison instruments. NOW, FOR A GREATER, FAR GREATER RESULT THAN THE YEAR JUST CLOSED ! Don't wait for a gold mine to be discovered. The gold to be had comes from hard, genuine work.