The Edison phonograph monthly (Jan-Dec 1914)

<©£ EDISON PHONOGRAPH MONTHLY CONTENTS FOR PAGE A Big Edison Holiday Trade Realized 2 On the Eve of Mr. Edison's 67th Birthday 3 A Carload of Edison Disc Phonographs 5 Who's Who Among Edison Jobbers — Louis Buehn 6 What the Jobber Should Do 7 The Disc; How Wonderful 8 Three More New Edison Artists 9 Dealers' Questions Answered 10 Edison Phonograph at Topeka 11 Biggest Hit of Recent Times 11 FEBRUARY, 1914 PAGE Blue Amberols to Australia 11 Important Announcement — Phonogram 11 Solving the Problem of Instalment Collection 12 Orville Harrold Listening to the Disc 13 Anxiously Awaiting the Disc in England.... 13 Phonograph Royalties 13 A. Brown Son Co's. Advertisement 14 Blue Amberols for April 15 Edison Jobbers 16 A BIG EDISON HOLIDAY TRADE REALIZED C. E. Goodwin, General Manager for the Phonograph Company, Chicago, says: "I don't ask anyone to take any mere statement of mine; just glance over the order books of our Retail Department. They show fully 80 per cent, of the sales to have been of the 3250 machines. Strange as it may seem, our wholesale business has shown a very similar increase. The Edison disc is far eclipsing all anticipation entertained for it." Mr. Laurence H. Lucker of Minneapolis, says: "Nearly 300 per cent, increase" is the comparison between December 1913 and the previous December. Had we taken in 31,000 more business we would just have trebled our sales. We received six carloads of Edison instruments just before Christmas and one carload after Christmas, but nearly everything has gone and we are about a hundred machines behind in our orders. Much of the business was high grade. We sold one 3400 and one 3450 Edison way out in North Dakota, which serves to illustrate how the fame of the Edison instrument is spreading." Ashley B. Cohn, of Hardman, Peck & Co., the prominent Fifth Avenue piano house, New York, (which recently closed arrangements to handle the Edison disc line) says: "Although our Edison Disc Department had been open but a few weeks, and our furnishings, booths, etc., completed for only a fortnight, we have closed an Edison disc business that is really amazing. At the present time we have eight demonstration rooms, and it is a tribute to the numerous qualities of the Edison disc product that these rooms are crowded day after day, and patrons waiting to get a chance to enter them. On the Saturday before Christmas several officials of the Company, two wholesale piano travelers, two retail piano men and the usual Edison disc sales-staff were all in attendance upon disc customers and sales were lively." Manager Silliman, of the Pardee-Ellenberger Company, Boston, was more than satisfied over the year's results, and the distribution of Edison disc machines during the month of December was phenomenal. "After closing the best year in our history we are naturally enthusiastic over the immediate prospects for spring trade," says W. A. Toennies of the Eclipse Phonograph Co., Hoboken, N. J. "Our gain over 1912, our former banner year, was surprisingly large, and the most gratifying feature of the Edison business is the fact that our business this month shows a substantial increase over Jan., 1913, and is steadily growing." "The Edison disc line is certainly increasing in popularity at a remarkable pace. Since the first official announcement, a few months ago, we have been signing up new dealers day by day, and those members of the trade who joined the Edison disc band-wagon in the fall have all advised us of the closing of an excellent holiday business. The musical qualities of the Edison disc product, coupled with the Edison advertising have certainly contributed in a large measure to this impressive success." "The hornless type of Edison Cylinder phonographs are maintaining a steady popularity with our dealers and it is pleasing to note that the demand seems to be strongest for the higher-priced hornless machines in preference to the cheaper models. As a matter of fact the outlook for both Edison disc and cylinder products is very encouraging and we expect 1914 to be even better than last vear."