The Edison phonograph monthly (Jan-Dec 1914)

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1914 11 THE EDISOX PHONOGRAPH WELL DISPLAYED AT TOPEKA THE Santa Fe Watch Company occupy a very handsome new store located at 821 Kansas Ave., Topeka, Kansas. The store is modern and up-to-date in every respect and presents both in its interior and exterior aspects a very rich, artistic and well-arrayed appearance. The firm do a large business in the better class of jewelry, silverware, cut glass and art curios. Their Phonograph Department is a very prosperous branch of the business. Their orders are not confined to the Southwest but come from over half the States in the Union, even as far away as South Carolina and Florida. They have already disposed of a large lot of Edison Disc Machines and their holiday trade has surpassed all anticipations. Bright enterprising methods are adopted with liberal local advertising. THE BIGGEST HIT OF RECENT TIMES Certain it is, says an English critic, that no song has so rapidly taken hold of popular fancy as "You Made Me Love You," for it is being featured now by no less than eight leading artists in various parts of England. 240,476 BLUE AMBEROLS TO AUSTRALIA THAT Australians appreciate the Blue Amberol is more and more in evidence every month as orders keep multiplying rapidly. The steamer, "Star of India" recently carried one Edison shipment of 140,476 Blue Amberols and another shipment of 100,000 has just gone forward. This is the summer season in Australia, and as in the U. S., the greatest time of the year for sales; with the coming of the Fall months there, (our May, June and July) sales will be on the jump and a still larger demand will result. IMPORTANT ANNOUNCEMENT BEGINNING with the April issue, now going to press, we shall issue The Phonogram and the Supplement of Xew Records in envelope size, 6}/g x 3}4 inches — the same size as they were in 1912. We make this change in order to meet the growing need for these publications in a size handy for enclosure in an ordinary envelope. The Phonogram will contain the list of monthly records the same as the Supplement, but with shorter descriptions under each title. It will be 16 pages, and will be supplied to dealers on the same terms as at present: — i. e. Where dealer's imprint is desired on the Phonogram we require a formal order to be placed with the Jobber at $2.50 per M. with a nominal charge of 25 cents for the imprint. That is one charge of 25 cents for an imprint no matter how may thousand are ordered. When it is desired to cancel an order we require three months' notice, as our presses are always three months ahead of date of issue. Where no imprint is desired the Jobber will supply these on order at $2.50 per thousand, 25 cents per hundred. The Supplement also will be envelope size (63^ x lyi inches) and printed on coated paper with illustrations throughout, as at present. It will be 16 pages. The descriptive matter under each title will be somewhat more extended than the Phonogram. With this announcement we anticipate a wider distribution of both these publications by Jobber and Dealer. It will pay the Dealer to send these monthly issues direct into the homes of all record purchasers and others likely to be interested, and to maintain for this purpose well arranged lists of names, envelopes for which can be written in advance so as to facilitate immediate mailing when the announcements are received. Look up your old customers' names; get the mailing list in good shape at once. It will pay you to enclose these two publications with all your statements or bills going out about the 31st. Now is the time to thoroughly overhaul your mailing list and advise us how many Phonograms or Supplements you can profitably use.