The Edison phonograph monthly (Jan-Dec 1914)

«©£ EDISON PHONOGRAPH MONTHLY CONTENTS FOR MARCH, 1914 PAGE The Blue Amberol a Business Builder 3 Lucrezia Bori 4 Governor Hodges of Kansas and the Disc... 5 Who's Who Among Edison Jobbers — The Kipp-Link Phonograph Co 6 What Should a Jobber Expect of a Dealer; What should a Dealer Expect of a Jobber. by W. E. Kipp 7 Price Maintenance Again 8 Special Notice to Dealers Ordering Parts... 8 More Edison Artists 9 Money Cannot Buy this Dealers Edison Contract— Louis Bellaire 10 PAGE The Edison Disc Ultimate Choice of the North Des Moines High School 11 The Most Popular Song 11 Some Edison Birthday Aftermaths 11 Mr. Dolbeer's Pacific Coast Trip 12 Cummings Shepherd & Co 13 St. Patrick's Day Records 13 Dealers Questions Answered 14 Questions Asked Delaers, Answered 14 Blue Amberol List for May 15 Edison Jobbers— Disc and Cylinder; Cylinder only 16 EDISON DISC AND GOING CYLINDER TRADE FINELY Laurence H. Lucker, of the Minnesota Phonograph Company, boasts of 100 per cent; increase in Edison sales for January, 1914, as compared with January, 1913. "We are selling the Edison disc machines to the best musicians and schools in the Northwest," he recently remarked. "We have sold to the North Dakota Normal at Minot, the South Dakota Normal at Brookings, the State School at Faribault, Minn., St. John's University at St. Cloud and other institutions demanding the best music. We have sold Edison machines to Richard Czerwonky, concert-master of the Minneapolis Symphony Orchestra, and Franz Dick, a member of the same orchestra. We sold a #400 machine one week in North Dakota and another in St. Peter, Minn., for #425." "The Edison disc machine at #150 is our biggest seller" said Dana F. Parkhurst, Manager of the Edison Department of the Tower Manufacturing and Novelty Company, 326 Broadway, New York. "We are adding new names to our list of clients day after day, and with our location in the heart of the business district we are in a position, of course, to make an impressive appeal to the downtown business man. This has helped our business considerably, for this class of trade has no use for a lowpriced machine and very seldom thinks of purchasing a machine for less than #150 to #250." "One of the pleasing features of the Edison disc business is the fact that the great percentage of it is based on the machines selling at #150 and over," said A. W. Toennies of the Eclipse Phonograph Company, Hoboken, N. J. "This high-class trade is naturally very satisfactory to the Edison disc dealers in our territory, all of whom predict an excellent spring trade with the Edison disc phonographs and records. We have signed up quite a large number of new dealers during the past month, and the cylinder business is also going along splendidly." Fred W. Brown, of Plymouth, N. H., reports that his Edison cylinder business is making rapid strides. A very attractive window display of the new Amberolas has done much to draw trade, and daily concerts are the rule. During the visit of the Edison representative a number of prospects were closed, including one Amberola III to a prominent merchant of the town who is most enthusiastic over its musical and constructive merits. The Milwaukee Phonograph Company, our jobbers in Wisconsin, have completed all arrangements for opening a large retail Edison store at 213-215 Second Street about March 1, or soon after that date. William A. Schmidt, manager of the company, has had the plan in mind for several months, but has been waiting until he could secure the proper location. There are undoubtedly wonderful possibilities for a large downtown retail Edison store in Milwaukee, and Mr. Schmidt believes that the exclusive location which he has secured will insure a big business from the high-class trade. "The Edison disc business went forward in January just as it did in December," said Mr. Marks Silverstone of St. Louis. "Each month sets a standard a little higher than the month before. We have this month been pushing our campaign for new dealers and we have met with remarkable success. Our object at present is to prepare for an extensive advertising campaign. We are being flooded with applications for retail stocks and we are, in many cases, making a selection of the various stores offered in towns and accepting those which we are assured are energetic and willing to undertake a reasonable amount of publicity." Harger & Blish of Des Moines and Sioux City, Iowa, are doing some very original and effective illustrated advertising, and reaping splendid results. They are taking advantage of the publicity given to grand opera and other artists in Des Moines, to push Edison goods.