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THE EDISON PHONOGRAPH MONTHLY
Published in the interest of
EDISON PHONOGRAPHS AND RECORDS
BY
THOMAS A. EDISON, Inc. ORANGE, N. J., U. S. A.
THOMAS A. EDISON. LTD.. 25 CLERKENWELL ROAD. LONDON. E. C.
THOMAS A. EDISON. LTD.. 364-372 KENT STREET, SYDNEY, N. S. W.
COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE SIS, BUENOS AIRES.
EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.
COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS.
Volume XII
MARCH, 1914
Number 3
THE BLUE AMBEROL AS A BUSINESS
BUILDER
THERE is big money in Blue Amberols for the live, hustling dealer. WE KNOW IT, and we are backing up our belief by a splendid line of Blue Amberol selections.
It is encouraging to note that many Edison Cylinder dealers are realizing the truth of this and that their sales are growing larger and steadier month by month. They are reaching the masses who want good music at a popular price; for the Blue Amberol exactly meets this need.
Wherever enterprise is shown by the dealer in advertising and demonstrating the Blue Amberol, there the sales are correspondingly brisk and a steady trade is built up. It is a dependable record, and of splendid value.
Take a popular vocal or instrumental selection, and let the Blue Amberol play it; then take the same selection and let one of the discs in circulation play it. The tone of the Blue Amberol is admittedly superior; it is clearer, truer, sweeter. Leave it to any impartial
judge; the Blue Amberol takes the preference every time. This is not a theory; it is a fact. For 50 cents or 75 cents an Edison Blue Amberol patron can buy a record which in disc form often sells for 31-50 to 33.00 or more and can get superior tone results.
But there is an even stronger economical reason why the Blue Amberol is a far better purchase than many discs. It is because a diamond is used to play it, rather than a needle. You never change the diamond, nor deteriorate the Blue Amberol by its use; you .are constantly changing a needle and as constantly deteriorating the disc in using it, so that eventually a needle-used-disc must be discarded, if sensitive ears are to be respected.
Thousands of homes await the coming of the Blue Amberol record — homes that cannot afford to play out 31.50 to 35.00 for a new record. To these homes an Edison cylinder dealer can go with the strongest kind of an inducement. He has the intense satisfaction of offer