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THE EDISON PHONOGRAPH MONTH LY
Published in the interest of
EDISON PHONOGRAPHS AND RECORDS By THOMAS A. EDISON, Inc.
ORANGE. N. J.. U. S. A.
THOMAS A. EDISOX, LTD., 164 WARDOUR ST.. LONDON, W. ENGLAND
THOMAS A EDISON, LTD.. 364-372 KENT STREET, SYDNEY, N. S. W.
COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES
EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN
COMPAGNTE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS
Volume XIII
APRIL, 1915
Number 4
THE EDISON FRANCHISE
AS A BUSINESS PLATFORM
IT is of much concern to a man with whom he ties up in a business undertaking. He may feel ever so lusty and confident in himself, or in association with those he has long known and esteemed, but the uncertain element is the market. Will his products find a market sufficiently appreciative before his bank balance is exhausted?
When a man takes up the Edison franchise this market uncertainty is practically eliminated; the market already exists and is reasonably assured to the dealer who will put into the balance his own enterprise, enthusiasm and personality. The company stakes its very life on the proposition and offers to take him into partnership, assuming the larger risk and only asking of him cooperation, integrity and push.
But there is another value to the Edison franchise that is its longest asset; that gives a guarantee to the active dealer that the business he has embarked upon will not dry rot under his feet, and eventually leave him with a store without sufficient patronage — that is Edison Cumulative Superiority.
Mr. Edison himself exemplifies the idea that "good enough" has no permanent place in his make-up. A thing to him is "good enough" only so long as it must be tolerated, and no longer; then it must be superseded, and Edison superiority today means Edison superiority tomorrow, next year and thereafter, because Edison products are the offspring of a mind ever intent on
advancement; it's a cumulative superiority — the retention of the tested, the adoption of the desirable new features in any product.
To be associated with such a company is to be allied with a man whose ideas are always a little in advance of the times, and therefore leading competition — not sidetracked by it. It is the best kind of a guarantee that your store will hold its prestige because its goods are Edison goods bearing the latest improvements of a wonderfully alert and clever inventor.
The history of the Edison Phonograph has been one of constant improvement. Mr. Edison invented the first phonograph ever made; he invented the first disc phonograph; he improved upon the wax cylinder record; he perfected the disc after thirty-five years' experiment; he has invented the diamond disc reproducer. He announces that the phonograph can be made the finest musical instrument in the world, and intends to make it such! And he has the laboratory and the experienced talent in and around him to accomplish this end. Is not all this a valuable asset in an Edison Franchise?
Cheer up, Mr. Dealer! The selling end at times may be hard and tedious, but you have a strong Company back of you, an increasingly valuable franchise, and a public that has never yet been disappointed in Mr. Edison's genius and which today is realizing more than ever the superiority of the Edison Phonograph.