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EDISON PHONOGRAPH MONTHLY, APRIL, 1915
Story and Clark's H
ANDSOME
Reception Room
STORY AND CLARK PIANO CO. FEATURE THE EDISON LINE
One of the most attractive window displays in Chicago was that of Story and Clark in which a cartoonist kept the crowd outside early watching him draw pictures of Mr. Edison. It was a good-natured crowd and soon grew to such large proportions that the sidewalk was completely blocked. The Edison disc was well displayed in the same window.
As will be observed from the above photograph, their Chicago store presents a fine appearance with Edison discs well displayed.
WINDOW SUGGESTIONS FOR EASTER
IN nearly every city there's a florist who keeps his stock at his green-house far from the center of the city.
Look up one in your town and suggest to him that you will gladly share your show window with him for a display of potted hyacinths, lilies, palms and ferns.
Nothing proves more attractive at this season than nature's own and with a little care in arrangement you can surround an Edison machine with these plants and produce a dignified, pleasing display at practically no cost. By making an arrangement to sell the plants on commission you can probably make this effort worth real cash in addition to the advertising obtained. Place a neat show card in the center reading:
"Natural flowers are seasonable. The natural tones of Edison reproduction are yours at a price that's reasonable."
EDISON JUVENILE CONCERT A WEEKLY FEATURE AT STEPHENSON PUBLIC LIBRARY
FROM the enterprising librarian, Ada J. McCarthy, Marinette, Wis., we have received the following: "We have used our Edison Disc for about a year now, and we are more and more delighted with it. The full, rich, round tone makes all others seem an annoyance, rather than a pleasure.
"We give a children's recital in the library every Friday afternoon to a Grade from some school. Ten numbers are played and we explain and call attention to the instrument at the same time. Our aim is to teach the children how to listen and then how to appreciate tone.
"We buy more Edison orchestra records than any other kind for there is nothing like orchestra music to instil a taste for good music. The 'Lullaby from Erminie' is very popular; also 'Silent Night.' Of course the latter is now very familiar. The prison scene from II Trovatore takes well. Tannhauser March is also a favorite. I asked one little 4th Grader how it made him feel and he said: 'It makes my blood rush.' Another said it made him think of 'soldiers coming home from war.' 'Humoresque' is also very popular. 'Raggedy Man' is another popular selection.
"We are trying to raise the standard of taste, and think we are succeeding. Aside from the weekly concerts, we give an 'extra' now and then. Last week we had four, one for a class of night school pupils, one for a class of boys, one for some townspeople and one for a class from the County Normal School.
"One day a young teacher from the country brought his entire school in. So, we are getting a great deal out of our Edison. There is not a machine in Marinette used more or heard by more people, and we are very glad to give it our heartiest endorsement.'!.