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THE EDISON PHONOGRAPH MONTHLY
Published in the interest of
EDISON PHONOGRAPHS AND RECORDS
By THOMAS A. EDISON, Inc.
ORANGE, N. J., U. S. A.
THOMAS A. EDISON, LTD., 164 WARDOUR ST.. LONDON, W. ENGLAND
THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.
COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES
EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN
COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS
Volume XIII
MAY, 1915
Number 5
THE NEW ZONE PLAN FOR EDISON DISC JOBBERS
AND DEALERS
WITH a view to perfecting the distribution of the new Edison Diamond Disc instruments and records, we have, for several months, been considering a plan whereby each Edison Disc jobber would be confined to a certain zone of operations and held strictly responsible for the welfare of the dealers in that zone. This idea has come to be known familiarly as the Zone Plan.
We are very glad to be able to announce that the zone plan became effective April 1st. In the past we have felt that many jobbers have not been closely enough in touch with their dealers and their dealers' problems. We have observed that the service given by many of our jobbers has lacked certain phases of co-operation which we regard as highly desirable, and which we believe our dealers regard in the same light. The only logical solution of these difficulties seemed to be the Zone Plan. Through the Zone Plan, as we intend to operate it, each jobber will be more closely in touch with his dealers and will be able to co-operate with them more fully. Each Disc jobber will be held responsible by us in a greater degree than
heretofore for the service that he renders every dealer. Furthermore, we ourselves shall be more closely in touch with each dealer, and better able to investigate and comprehend his individual problems, and, through our jobbers, can co-operate with such dealer according to his needs and deserts.
One of the first steps in this co-operation of the Edison factory with dealers is a number of Conferences to be held this summer at various convenient points, and attended by Edison dealers, jobbers and factory representatives. All of the details for these conferences have not as yet been worked out, but if the majority of dealers believe that such conventions will be helpful we are certainly in favor of the idea, and shall be glad to have our own people attend and do all we can to make the conferences instructive and beneficial in a practical way.
One feature of the Zone Plan which will appeal to every aggressive dealer is, that, as an inevitable result, there will be fewer and better dealers. Every dealer knows how it has been in the past where two jobbers were competing for the same dealer's