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EDISON PHONOGRAPH MONTHLY, MAY, 1915
Recital Hall of the McKee Instrument Co., Washington, D. C.
THE McKEE COMPANY, INC., UNABLE TO ACCOMMODATE THE CROWDS AT THEIR EDISON RECITALS
NEXT best to having special talent to accompany their own Edison Diamond Disc records is the use of Edison records alone. Much interest can be worked up in such recitals if they are liberally advertised. The McKee Company, Inc., of Washington and Baltimore, have met with splendid success. In Washington, on February 20th, they gave a special Edison Disc recital and estimated that between 500 and 600 persons attended. They report: "We had over 200 on our floor during the first recital and we repeated it the second time. The first recital began at 3 P. M. and continued until 4.30 P.M. Then we had a second recital, which continued until 6 P. M., the hall being almost full the second time.
Needless to mention that on the following Monday, Washington's Birthday, their hall was packed again up to the closing time of one o'clock noon. People who heard the Saturday concert again came back to hear the Monday one and others will come as a result of the advertisement thus given. "It is no trouble at all" they say "to fill our hall two or three times in an afternoon. We attribute this to having a comfortable place, in which the acoustics are very good."
In regard to the method adopted at these concerts they say: "We have not done any soliciting at these recitals, but we have our salespeople, three of them, distribute programs and also catalogs. Then we take the names of the people who make inquiries, and if they can wait we have them remain after the recital and go over the instrument with them."
EDISON DISC REPRESENTATION IN LOCAL STORES
IN Fall River, Mass., W. D. W7ilmot has long been a steadfast believer in having the Edison disc heard as often and as fully as possible. One practice he has adhered to is to put a disc machine in certain stores on exhibition. At the present time he has three'such machines in as many different stores. One machine has already been the means of selling three others, which more than compensates for all the trouble in placing the machines on exhibition. The machine which brought about the sale of others had been several weeks on exhibition at a certain store. The other two machines have not been out on exhibition long enough to produce any sales as yet. This is good business and for Mr. Wilmot experience pays splendidly. It is in line with our remarks about creating an Edison sentiment in your locality. It pays. That is the sure result. Here is the evidence if anv is needed.