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EDISON PHONOGRAPH MONTHLY, JUNE, 1915
Effective Window Display at Los Angeles
VERNON MUSIC CO.'S EDISON BUSINESS BRISK
ABOVE we give a reproduction of the window display recently given the Edison Disc by E. E. Hollands of the Vernon Music Co., 4409 Central Ave., Los Angeles, Cal. Mr. Hollands reports the sale of several #200 machines and several smaller ones. They are enterprising dealers using every legitimate means to push their business.
BLUE AMBEROL WINNING PANAMA
FAME
THE Pacific Phonograph Co. of San Francisco have this comment to make of the Panama Canal Exhibit at the Fair: "The Edison Records which are used in explaining to the observer the features of the Panama Canal at the Panama Canal Concession at the PanamaPacific Exposition play on an average of 3300 times per week and are replaced on an average of every six weeks.
"If my arithmetic is not 'rocky' this means 19,800 playings before a Blue Amberol Record is discarded. We think this some real information for advertising the durability of the Blue Amberol.
' 'The Panama Canal Panorama' is the most attractive concession in the 'Zone.' Everybody in the world who has the time and the price are going to
visit same. Therefore, when you advertise the durability of the Blue Amberol, in connection with this concession, we think people will know just what you are talking about.
A SEVERE BLUE AMBEROL TEST
ULYSSES S. PARSONS of Spokane, Wash., writes: "I have your fireside phonograph with a numberof blue amberol records. I am surprised at the abuse they will stand. In order to satisfy my own curiosity one day I put one to test. I held it about four feet high, let it fall on a base floor three times, then tossed it in the corner about ten feet away, then took a whisk broom and brushed it briskly. Then I picked out about twenty-five or thirty words in th e song about threefourths of the way through the record, played that portion of the song twelve hundred times, which required about seven and one half hours, tallied each time.
"Then when my neighbors came in I would play it for them and challenge them to note the place. I have never yet found a person who could do it.
"Mr. Rickert your agent here could not do so. He was so pleased with it that I let him keep it for the present to help his sales with those who might be skeptical.
"If you can use this letter to help advertise your wonderful blue amberol records you are welcome to do so."