We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
EDISON PHONOGRAPH MONTHLY, JUNE, 1915
15
The Edison Multiplex
(It's a big catalog on your wall — an eye-catcher)
Not only is this handsome fixture an eye-catcher — it is a Record Salesman who constantly works and works effectively for you
It consists of a handsome frame which you can attach to a post or flat wall, or anywhere else convenient, by two screws. Six double-faced wings that swing to the slightest touch, are arranged in this frame so that they carry the twelve most recent monthly record sheets like a huge catalog.
Whenever a customer or a "looker" comes into your store, this display instantly compels attention and, without realizing it, the customer begins to read the titles and turn the wings or leaves.
The Edison Multiplex is made of steel, with all joints electrically welded. It is a finished piece of work in every detail. The material has all been polished and subjected to two separate coatings of hard enamel, each one rubbed down after being baked. It cannot become marred or injured even by rough handling — and will stand as a handsome and effective silent salesman for years.
The enthusiasm of all who have seen it should be evidence to you that this is a very superior and efficient means for getting record business. Follow the example of others who have these Multiplex fixtures at work now — by orderine one from us today. The price, complete, is only 38-50 —which is LOW.
One week's selling will almost pay for the fixture, in the smallest store — and in a store of moderate size less time will do it.
38.50 is a mighty small price for a fixture made as well as this — you simply can't afford to be without some. Send along the order now.
GRAVES MUSIC COMPANY
Jobbers Edison Disc and Cylinder Phonographs
151 Fourth Street Portland, Oregon
LOADING UP THE CUSTOMER
WHEX customers come into the store to purchase certain specified records, it is quite in order to draw their attention to certain other records. In fact it would be poor salesmanship not to do it. But it is not good salesmanship to force other records on the customers. It may seem smart to send a customer away with fifteen dollars' worth of records, when he came to the store with the intention of limiting his purchases to four or five dollars, but nine times out of ten it is poor business. Nine times out of ten the customer will resent being sold to against his will, and transfer his trade to some other place.
Edison Disc and Cylinder
Business Location
FOR SALE
An exclusive Edison disc and cylinder business, established, for sale in a city of 55,000 population.
Correspondence invited. Address A. B. C. care Advertising Department of Thomas A. Edison, Inc.