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16
EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915
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circle of artificial or natural flowers. However, this feature may be eliminated if you do not care to go to this extra trouble.
Connecting from this poster to the large 13x36 poster we utilize ribbons forcibly to call attention to the new Anna Case, Christine Miller and Alice Verlet records.
The arrangement of 13 records in the foreground of the display completes the window trim, which is simple enough to be readily placed by any dealer, at the same time giving an effective, artistic layout.
VALUE OF A PATRON'S NAME IN ADVERTISING
E were much gratified to re
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Fully Arranged Window Display (7 Fr. Wide x 6 Ft. Deep)
SECOND OF A SERIES OF ATTRACTIVE EDISON WINDOW DISPLAYS
OUR window display this month shows a simple and practical suggestion for featuring Christine Miller records. The idea is one that may be extended or condensed to suit practically any size of window display.
The Edison instrument is located at one side of the window and on the right of this is a compo-board circle covered with suitable material upon which are mounted a number of Christine Miller records, together with a sign calling attention to the price. If you do not have a large compoboard circle for this purpose, a barrel head can be made to answer the purpose, provided it is covered with suitable material, such as burlap, crepe paper, plush, velvet, etc.
We next call your attention to the use of the Edison Hangers, 14x22 and 13x36, which are issued regularly. The 14x22 hanger consists of a photographic reproduction of Christine Miller. This is mounted in the frame we provide for this purpose and placed at the top of the Edison instrument. In order to add life and attractiveness to the window this may be mounted in a Same Wind
Co., Marshalltown, Iowa, a copy of a three-column-wide advertisement of the Edison Disc in which they gave the names of some thirty-six persons who had purchased it in or near Marshalltown, Iowa. The effect is that these names are a practical endorsement and an encouragement to purchase. This is particularly true in small towns where every one is more or less acquainted with his neighbor. It is a mighty fine idea, worthy of being copied to advantage by dealers similarly situated.
ow — Showing the Supports Used in the Above Completed Design