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THE EDISON PHONOGRAPH MONTH LY
Published in the interest of
EDISON PHONOGRAPHS AND RECORDS By THOMAS A. EDISON, Inc.
ORANGE, N. J., U. S. A.
THO MAS A. EDISON, LTD., 164 WARDOUR ST., LONDON. W. ENGLAND
THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.
COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES
EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN
COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS
Volume XIII
OCTOBER, 1915
Number 10
EDISON DIAMOND AMBEROLAS FORGING
AHEAD
WE have always contended that the cylinder Edison was far superior to any and all "talking machines" on the market. The diamond reproducer alone gives it an advantage others cannot equal, while Edison recording methods make still another difference that is plainly evidenced in the playing of Blue Amberol Records. There is no denying the fact that the new Amherolas make a formidable hid for favor among those who would limit their purchase to $30, $50, or $75.
Since Amberola 30 was placed on the market the curve on our sales-sheet marks a consistent rise. Amberolas 50 and 75 will push the curve still further upward. Dealers who a few months ago were saying that the cylinder line was stationary now come to us and say: "Our Cylinder business is increasing very rapidly and we can't understand it." The reason why they can't understand it, in many cases, is because they have done nothing to push the Edison Cylinder line.
The Edison Diamond Amberolas have been winning out unaided on merit alone. We are willing to take any Diamond Amberola in our line and play it in comparison with any talking machine retailing at three times the list price
of the Diamond Amberola. We will let any musician be the judge. Take the Diamond Amberola 30 as an illustration. We are willing to play it in comparison with any $100 talking machine on the market before a jury of musicians. Can any Edison dealer afford not to handle a line that offers such musical merit as this? Can any dealer who is handling it afford not to push it?
The public now realizes that the name "EDISON"on a phonograph means something. It means a sound reproducing instrument designed and built to laboratory standards. It signifies that that article at the time of its manufacture embodied the best scientific knowledge and practice known to man. Everybody who owns an article bearing Edison's trade-mark points to that trade-mark with pride. This is particularly true of phonographs and the cylinder Amberola is no exception.
Hundreds of people have bought talking machines under the impression that they embodied the results of Mr. Edison's genius. Did you ever hear a talking machine salesman correct a prospective purchaser who thought Edison had made the talking machine the salesman was trying to sell? There may be