The Edison phonograph monthly (Dec 1914-Dec 1915)

10 EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915 City people who have difficulty in buying fresh cream tor their coffee have to take what they can get. Even wealthy people are often fooled by thin milk, put up in fancy packages richly labeled, and guaranteed to have come from prize cows. But after some country farmer begins supplying real cream for their coffee, they soon learn the difference, and insist on having what they pay for. They learn to care less for the pedigree of the cow, and more for the quality of what they buy as cream. No music-lover.. who can help it, will accept any mere talking machine after he once learns the difference between Edison Phonographs and talking machines. No one will accept poor, thin, metallic talking machine tone if he can secure an Edison Phonograph with its rich, full, true, and natural reproduction. I KNOW THE DIFFERENCE, and you dealers know the difference. The customer who patronizes us has every moral right to be told that difference, and cautioned against spending money for an inferior, or out-of-date substitute. If we would get and hold the best trade, we must supply the best goods, and honestly serve as we would be served. Call this ethics, or morals, or religion, or anything you like, it is the rule of ultimate success. I advocate exclusive representation and effort, for the simple reason that no man can serve two employers equally well ; and 'because every man can accomplish greater and better results when he has the right thing, and puts all his energy into that thing. Concentration is better than scatterization. Tell me why a man can bring down bigger game with a rifle than with a shotgun, and I will tell you why selling the Edison line exclusively will make your business grow larger than divided effort can. Let me tell you of two men in Boston, who twenty years ago were very ordinary dealers in bicycles in a neighboring town. Each of these men secured an agency for a high grade automobile — two of the very best. Each worked along the lines I am advocating, and at the present time each of these exclusive dealers is rated at a million dollars, or more. Shouldn't this encourage us to give exclusive effort to the one best phonograph that is incomparably better than any talking machine? And don't forget that people who buy highpriced goods can, and often do, pay by check within a few days, and when they do not, their word is usually just as good. The number of Edison Diamond Disc Phonographs that I have delivered with nothing on account but a spoken promise, would fill two large freight cars, not to mention many sales where cash or a check has been handed me, on the spot, for the full amount. I trust the Fall River public, and the Fall River public trusts me, and pays me. To sum the whole question up I sell Edison Phonographs, exclusively, for the very reason that were I a dealer in food products, I would sell pure food exclusively. BLUE AMBEROLS FOR OCTOBER 28215 28216 CONCERT LIST 75 cents each in the United States; $1.00 each in Canada Elegie, Massenet Toreador Song — Carmen, Bizet REGULAR LIST Helen Stanley Thomas Chalmers and Chorus 50 cents each in the United States; 70 cents each in Canada 2700 My Little Girl, A. Von Tilzer 2701 Aloha Oe Waltz Medley (Hawaiian Guitar Duet) 2702 Fairy Tales Overture, Carl Kerssen 2703 Welcome to California, Armand Putz 2704 Destiny Waltz, Sydney Baynes, for dancing 2705 SaMing on the Good Ship Sunshine, David Reed 2706 Spring's Awakening — Waltz Song, Wilfrid Sanderson 2707 It's Tulip Time in Holland, Richard A. Whiting 2708 Gladiator March, Sousa 2709 Over the Hills to Mary, Jack Wells 2710 Asleep in the Deep, H. W. Petrie 2711 Open the Gates of the Temple, Mrs. Joseph F. Knapp 2712 Dance of the Skeletons, Thos. S. Allen 2713 Roberts' Globe-Trot — Fox Trot, Charles J. Roberts, for dancing 2714 Climbing up de Golden Stairs, Heiser 2715 Birds and the Brook, R. M. Stultz 2716 Circus Day in Dixie, Albert Gumble 2717 There's a Little White Church in the Valley, Arthur Lange 2718 Carmena — Vocal Waltz, Wilson-Richards 2719 Daisies Won't Tell, Anita Owen Helen Clark and Joseph A. Phillips 2720 Which Switch is the Switch, Miss, for Ipswich? David-Barnett-Darewski Billy Murray 2721 Wee Little House That You Live In (It's the best place of all), Mellor-Gifford Glen Ellison 2722 Little Pep' — One-Step, Ted S. Barron, for dancing Jaudas' Society Orchestra Arthur C. Lichty and Chorus William Smith and Walter K. Kolomoku Edison Concert Band Owen J. McCormack and Chorus Jaudas' Society Orchestra Irving Kaufman and Male Chorus Mary Carson Arthur C. Lichty and Chorus New York Military Band Walter Van Brunt and Male Chorus William Meyer and Male Chorus Hardy Williamson Sodero's Band Jaudas' Society Orchestra Walter Van Brunt and Chorus American Symphony Orchestra Premier Quartet Irving Kaufman and Chorus Metropolitan Quartet