The Edison phonograph monthly (Dec 1914-Dec 1915)

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915 There is not an American or Canadian home to-day in which one of the new Edison Diamond Amberolas would not be welcome, nor a home in which it would not hold a high place as a means of entertainment and education. There is a wonderful business in store for active dealers in Edison Cylinder Phonographs and Records. Some of these dealers will be merchants who also handle the Diamond Disc; others will be dealers who handle only the Edison Diamond Amberola. We are going to try to reduce our list of dealers handling the cylinder line. We THIS IS YOUR CHANGE Tear Out Opposite Page, Fill want only dealers who will give the Diamond Amberola the representation that it deserves. On the opposite page of this Monthly we provide every dealer an opportunity to let us know whether he is prepared to push the Edison cylinder line with renewed vigor and enthusiasm. We should rather have one live progressive dealer than half a dozen indifferent ones. We want a loyal legion of Edison Diamond Amberola enthusiasts. There is no use of our trying to work with merchants who are not aggressive and enthusiastic. We accordingly want a special list of those who are. TO DECLARE YOURSELF Out and Mail to Us To-day HURRAH FOR THE BLUE AMBEROL! ITS TONE-GOODNESS PRAISED EVER since the Edison fire last December improvements in the process of manufacture of the Blue Amberol have been quietly going ahead at the Edison factory. Every step in its manufacture has been the object of painstaking care and investigation by Mr. Edison and his trained experts. Whatever held out even a possible promise of improvement has been followed up with the greatest thoroughness and care. As Mr. Edison himself remarked, "Our carefulness in manufacturing the Blue Amberol is winning out." Numerous letters are being received from users. We quote from two of them who have "discovered" the improvement. Hugh C. Wilson, Peekskill, N. Y., writes: "It is a source of great pleasure for me to be able to praise the fine tone qualities of the Blue Amberol Records that you have put out during the past few months. Certain records in the November list, i.e., 2728, 2742, 2744 and 2737, are particularly fine in tone — a great improvement over anything yet produced. In these records — especially the last three mentioned, the depth of tone and the detail are all there. The reproduction appears perfectly flexible and in some ways these records could be considered superior to the records made previous to the fire last December. I do know how to account for the improved tone quality, but it is there beyond a doubt. You are on the right track now to make the Blue Amberol Record a winner." "This morning while I was in a local music store, a gentleman came in and made the following remark to the clerk: 'Say, I heard one of those Edison cylinder machines at a friend's house yesterday, and believe me, it has got the 'ola skinned forty ways for real music' And the fellow owns an 'ola, too!" "There are a lot of these 'ola Rip Van Winkles just emerging from their long sleep. I confidently look for a still greater improvement of the Blue Amberol, knowing that Mr. Edison never rests on his laurels but strives for still more perfect results, and GETS THEM." Cyrus L. Topliff, with the Scientific American, New York, writes: "The Edison Disc Phonograph is now recognized as the most perfect phonograph in the world, but it has no desirable qualities whatever, which are not combined fin the Amberola; in fact the Amberola has several important virtues which the Disc does not possess. Of course both phonographs use the Diamond Point Reproducer, which can never be surpassed. But, when you consider the mechanical construction of each machine the Amberola has its special advantages." P "These new Blue Amberol Records are now nearly free from surface defects and soon will be entirely so, if you continue to improve them as rapidly as you have during the past year." "I think your Sales Department ought to impress aTdealers with the fact that if they will demonstrate the virtues of the Amberola they will build up an enormous trade. The Amberolas meet the wants of the great public by supplying them with the very best records at a very reasonable price. Many people who have about decided to buy some other make of phonograph would change their minds in favor of the E*dison Amberola if they heard the Amberola properly demonstrated.